Tag archives: heineken

Heineken The Negotiation

Heineken is making the most of their UEFA CHampions League sponsorship with this ‘hidden camera’ film. Can you convince your girlfriend or wife that you absolutely, positively NEED those red plastic stadium seats in your home? Read more…

Smart Beer from Heineken

I love this prototype from Tribal DDB Amsterdam for Heineken.  By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.

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New mega-productions are raising the stakes

Although putting a lot of money in super produced commercials is not new, we can wonder if the recent multiplication of these breathtaking films are pure coincidence or if they are setting new standards.

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Ed Banger Timeline by Heineken

To celebrate the 10th anniversary of the French record label Ed Banger, Heineken launched a very nice mini website : edbangerroom.com

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Carlsberg put friends to the test

It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?

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Heineken Keep it Legendary

Believe me, the Champions League doesn’t taste the same when you are on the other side of the pond and, even worse, on the West Coast. This smart idea by Heineken will not kill the time difference, but at least it will make it a bit easier to video record the matches and enjoy them in the evening. Read more…

Heineken Serenades for Valentine’s Day

Wieden+Kennedy Amsterdam is helping to ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’. Read more…

Heineken opens your QR world

Wearing a slogan on your t-shirt is so passé. This summer Heineken Poland have used customised QR codes to let you say what needs to be said. Punters at the Heineken Open’er Music Festival were able to get personal statements encoded and turned into QR code stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Read more…

Heineken sharing the Christmas Spirit

Colour your Christmas: Lightning up a giant Heineken bottle to share the Christmas spirit in Lebanon (by JWT MEA).

Heineken’s Social Tree

Just days after Heineken announced a global partnership with Facebook, a first activation popped up. Heineken Singapore turns the good old Christmas tree into a social tree, by enabeling consumers to turn a digitalized tree into a special wish to their closest friends.

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