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Tag archives: heineken

Heineken Pioneering Bar

on September 28, 2013 by Mark Comments

Heineken has used ‘Leap motion’ technology in Taiwan to encourage customers to have a personal experience by interacting with the brand and share Heineken’s essential secret. To celebrate Heineken’s 140th birthday, they created a time travel interactive booth in the heart of Taipei city. You travel through time to explore the magic of Heineken. Read more…

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Is this the beginning of stunt sequels?

on September 25, 2013 by Bridget Comments

Following on the success of Departure Roulette (we wrote about it here) Heineken and W+K tapped into tweets and social conversations around the first stunt to produce a smart follow up stunt. Read more…

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Heineken Crack the US Open

on September 4, 2013 by Tim Comments

Heineken found a new way to use Instagram for their sponsorship of the US Open. Using the mobile Instagram app you are invited to join a scavenger hunt. Scan the tennis crowd pictured in more than 250 separate Instagrams. Then hashtag the correct picture and you might find yourself among the spectators at the real US Open Men’s Final. Read more…

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Heineken Departure Roulette

on July 20, 2013 by Mark Comments

Heineken extends ‘Voyage’ campaign with ‘Departure Roulette’ recap video via W+K NY. Your itinerary’s fine, but Heineken think a last minute change of plans is much more exciting. They found a few people at JFK Airport who’d agree. Would you play Departure Roulette? Read more…

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Heineken The Negotiation

on May 17, 2013 by Tim Comments

Heineken is making the most of their UEFA CHampions League sponsorship with this ‘hidden camera’ film. Can you convince your girlfriend or wife that you absolutely, positively NEED those red plastic stadium seats in your home? Read more…

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Smart Beer from Heineken

on May 6, 2013 by Bridget Comments

I love this prototype from Tribal DDB Amsterdam for Heineken.  By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.

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New mega-productions are raising the stakes

on April 22, 2013 by Laurent Comments

Although putting a lot of money in super produced commercials is not new, we can wonder if the recent multiplication of these breathtaking films are pure coincidence or if they are setting new standards.

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Ed Banger Timeline by Heineken

on March 29, 2013 by Laurent Comments

To celebrate the 10th anniversary of the French record label Ed Banger, Heineken launched a very nice mini website :

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Carlsberg put friends to the test

on March 13, 2013 by Laurent Comments

It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?

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Heineken Keep it Legendary

on April 27, 2012 by Martina Comments

Believe me, the Champions League doesn’t taste the same when you are on the other side of the pond and, even worse, on the West Coast. This smart idea by Heineken will not kill the time difference, but at least it will make it a bit easier to video record the matches and enjoy them in the evening. Read more…

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