Another test. Another prank.
With already 7M views in 2 days, you probably already watched it. But what does it tell ?
It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?
Probably inspired by the fun and successful Heineken Champions League activation last year, Carlsberg just tricked innocent couples in a cinema in Brussels. Will they enter the theater, filled with angry bikers?
In Sweden, beer brand Carlsberg has recently launched a website and a mobile application that allows people to track parties and friends and make sure to hit the right spots for entertainment this summer.
The whole mechanism is explained in the video you are presented with as soon as you hit the website. The project is still in beta, and therefore you need an invitation (which I don’t have) to test the service. The application is based on a GPS service and is able to connect to your Facebook and Twitter accounts. Even if the idea at first sounds interesting, after careful consideration, I believe this is a good example of a brand that tries to go too far while trying to do the right thing connecting with the cool/hot social networks/applications of the moment. I’m sorry but the question is as straightforward as rude: do we really need Carlsberg to help us getting in touch with our friends to organize a night out? via
In Spain Carlsberg beer is running an online competition which will allow a lucky winner to get a 7 days travel with 7 friends on board of a private jet. To enter the draw, people just have to buy a Carlsberg, get the code and text it via SMS or online. The competition also includes immediate prizes such as Canon digital cameras, iPods and Sony Ericsson mobile phones. The initiative is promoted on-pack and with Tv, outdoor and Internet advertising.
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