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Tag archives: video

Dove’s miracle beauty patch RB-X

on April 14, 2014 by Jeremy Comments

Another Dove Real Beauty story is getting some impressive views and also some debate. The 4 minute film touches on the same theme of self-esteem but does so by developing an imaginary beauty patch called RB-X that miraculously makes women more beautiful by wearing it. The result is 2 weeks of video diaries showing the transformation in confidence and feelings of beauty. The twist in this tale is that the patch is actually a placebo. Read more…

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Uniball, if fonts could speak

on May 14, 2013 by Martina Comments

Ever wondered what message are you implicitly sending when you use Comic Sans as a font? To (inappropriately) quote McLuhan, I’d say the font is the message, and this series of videos for Uniball does an awesome job educating us on typefaces and messages tone of voice. Read more…

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New mega-productions are raising the stakes

on April 22, 2013 by Laurent Comments

Although putting a lot of money in super produced commercials is not new, we can wonder if the recent multiplication of these breathtaking films are pure coincidence or if they are setting new standards.

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Carlsberg put friends to the test

on March 13, 2013 by Laurent Comments

It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?

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Windows 8: a small demonstration

on January 11, 2013 by Mark Comments

What a nice way of talking how easy to use is your new OS: Microsoft Windows 8 in Portugal.

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Prostitute flash mob in Amsterdam

on April 25, 2012 by Mark Comments

So you think you will dance? Sometimes things are not what they seem. Men, women and children are trafficked – tricked, forced and exploited in the sex industry. Read more…

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An annoying great work

on February 3, 2012 by Martina Comments

As someone commented on Vimeo, this is an annoying great work. What happens to your brain when you get an email, an sms, a phone call, a Facebook message and two tweets all within about 5 seconds of one another? This creative re-interpretation of such event will show you. Read more…

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AXE – The Cleaner

on January 27, 2012 by Mark Comments

In Argentina, AXE runs an interesting online campaign featuring The Cleaner. This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure. Read more…

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The importance of sound

on October 17, 2011 by Martina Comments

To begin the week with an inspirational video is becoming a pleasant habit. This Monday I would like to share this wonderful short documentary by Sound Cloud, an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. They collected insights and opinions from sound experts (music producers, soundscape composers and composers) to explain why sound is so important to the way we connect with the world.

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Mobile app harnesses positive peer pressure to stop your friends smoking

on August 30, 2011 by Mark Comments

Remember the peer pressure at school to wear the right clothes, be seen with the right people and that it was cool to smoke? Students at the The Miami Ad School have created a mobile app to challenge that negative peer pressure and instead turn it around and use it to encourage smokers to quit.

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