As someone commented on Vimeo, this is an annoying great work. What happens to your brain when you get an email, an sms, a phone call, a Facebook message and two tweets all within about 5 seconds of one another? This creative re-interpretation of such event will show you. Read more…
In Argentina, AXE runs an interesting online campaign featuring The Cleaner. This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure. Read more…
To begin the week with an inspirational video is becoming a pleasant habit. This Monday I would like to share this wonderful short documentary by Sound Cloud, an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. They collected insights and opinions from sound experts (music producers, soundscape composers and composers) to explain why sound is so important to the way we connect with the world.
Remember the peer pressure at school to wear the right clothes, be seen with the right people and that it was cool to smoke? Students at the The Miami Ad School have created a mobile app to challenge that negative peer pressure and instead turn it around and use it to encourage smokers to quit.
As you saw from the Mexican wrestling-style announcement, the duel between two Old Spice Guys is a ‘hand to hand in the bath’ (mano a mano in el baño) affair. We were promised a duel of wits, long flowing hair versus presidential abdomen, taking place in the ‘Internet Arena‘. Having started at high noon in the US, both guys are now employing the best practices established by legendary Responses, working personal angles with influencers and courting link communities such as Reddit. Have a peek at the two “Rules of Engagement” videos and click on the overlay of your liking.
Maybe I’m a bit emotional because tomorrow I fly back to Italy after five months, but I love this short movie by JW Griffiths. A journey from Paris and New York to London narrated through a split-screen point of view.
Felix Meyer, Pascal Monaco, Torsten Strer are the brilliant minds behind “The Ultimate Hitch Cookbook”, an animated book containing the recipes for Alfred Hitchcock’s classics.
This video by TO-FU has been receiving thousands of views over the last couple of weeks. It’s a great inspirational piece to watch on a sunny summer Sunday when the idea of going back to work tomorrow is killing you Read more…
And an amazing 2 minute video to celebrate, directed by Carlos Lascano and musicalized by Hans Zimmer and Lorne Balfe.
BBH wanted to give their co-founder Sir John Hegarty‘s talk at Cannes some extra love. So instead of uploading his speech to YouTube and posting it onto their blog, they developed a website called Vidazzl. Read more…
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