The next edition of The SoDA Report – the first for 2014 has just been released.
This issue of SoDA’s biannual trends publication, explores the concept of value. The human is placed at the heart of this issue and is used to explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? Read more…
Another Dove Real Beauty story is getting some impressive views and also some debate. The 4 minute film touches on the same theme of self-esteem but does so by developing an imaginary beauty patch called RB-X that miraculously makes women more beautiful by wearing it. The result is 2 weeks of video diaries showing the transformation in confidence and feelings of beauty. The twist in this tale is that the patch is actually a placebo. Read more…
How do you talk to a digital audience about something quite technical and geeky? Hootsuite have pulled off a very good example of how to be timely and relevant by appropriating the opening sequence of Game of Thrones to promote their social enterprise solution.
Imagine an interactive experience where users press and play 16 different “TV channels” within the video in real-time. These channels are comprised of American TV formats in which, no matter how you surf, the hosts and actors are all lip-syncing the lyrics to “Like a Rolling Stone”. Read more…
The UK retailer launches its 2013 Christmas campaign to a mixture of hibernating bar-humbuggers and die-hard fans.
Earlier this week John Lewis launched its Christmas campaign The Bear & The Hare with a massive heart wrenching film. It features the story of two animals friends. Upon discovering his friend has been in hibernation during Christmases past, the hare sets out to show the bear how special a present filled Christmas can be.
Reportedly costing £7m for the TV spot alone, the production is beautifully crafted and works well across different mediums. The connection moment between campaign and
retailer is completed by a range of Bear & Hare products (available now at all John Lewis stores). Read more…
The mobile app, Uber, has partnered with Afrojack, one of its celebrity advocates to highlight the VIP credentials of the service.
The idea is simple. As Afrojack is taken to his own event in a Bentley Flying Spur, Uber will add Afrojack’s ride to their app service for one hour. Users of the service will then be able to select the option to ride with the celebrity DJ and one lucky winner (plus a friend) will be selected and picked up by Afrojack and taken in the same car and given a VIP ride to, and VIP access at the dance event. Read more…
Printed dictionaries are dying and we all know why. But does a modern language like English want to lose a authentic brand that helps stimulate the internet with new ideas with more credibility than twerking, vineographer or faping?
The retailer made a brilliant and awarded campaign last year together with Norwegian agency SMFB by taking their footwear to the wettest place on earth but this year’s campaign has a more everyday feel.
Meet Tom. He’s the latest test subject for GEOX’s waterproof shoe the Amphibiox. And the team have put him in waterproof footware for 7 days in Barcelona.
Content is the hero of the latest effort from the fast food chain. This infectious story is pure simplicity: great animation, great music, a clear moral message. The Scarecrow, connects childhood innocence via stories like Wizard of Oz, Animal Farm and Charlie and the Chocolate Factory (Fiona Apple covers the 1971 film’s song Pure Imagination) in promoting their stance against other food chains that continue to use mass production techniques.
British Airways launched an online video encouraging families to reconnect. Published last month, it aim is to help promote flight services that connect North America with India. The long form content tells the story of a mother in India detailing the pain of separation that has been caused by not seeing her son for since he was 17. [Warning: tissues may be required.]
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