The UK retailer launches its 2013 Christmas campaign to a mixture of hibernating bar-humbuggers and die-hard fans.
Earlier this week John Lewis launched its Christmas campaign The Bear & The Hare with a massive heart wrenching film. It features the story of two animals friends. Upon discovering his friend has been in hibernation during Christmases past, the hare sets out to show the bear how special a present filled Christmas can be.
Reportedly costing £7m for the TV spot alone, the production is beautifully crafted and works well across different mediums. The connection moment between campaign and
retailer is completed by a range of Bear & Hare products (available now at all John Lewis stores). Read more…
Jingle Bells, Jingle bells, let the Christmas marketing begin… Commercials start popping up on air and online generating in me tons of contrasting feelings and reactions. Some TVC will almost make you cry, some others will make you laugh, a few can make you sick.
It’s a big business but, after all, as the Morrisons’ commercial brilliantly points out, it’s Christmas… and you wouldn’t have it any other way, and advertising, indeed is included in the deal. Read more…
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