Tag archives: advergame

OOH advergame by BMW

Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they’ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had the chance to join the game by connecting their iPad to a dedicated Facebook app. Read more…

The paper advergame

I’m a big fan of print campaigns that get interactive above and beyond QR codes. The “paper” advergame is traditional innovative idea by DDB Helskinki to promote mobile operator Sonera, who has been the first to launch a 4G mobile network. Read more…

SAS entertains delayed & bored passengers (of other carriers…)

Scandinavian Airlines just launched “The TimeKiller”, an iPhone app for all of those who don’t fly with SAS and therefore get frustrated with delayed flights and long waits at the airport. The insight is super brilliant: Scandinavian Airlines is Europe’s most punctual airline 2009 and 2010 and during July and August 2011. For all the passengers flying with other carriers the experience at the airport can be painful and definitely boring. So until the next flight (when they will choose SAS) they can kill the wait with a series of small iPhone games.

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Vodafone’s Augmented Reality Buffer Busters

The Buffer Busters are the new Ghost Busters according to Vodafone. In Germany the telcom giant has launched an augmented reality mobile application that transforms your city in a videogame arena. Starting from the brief “Vodafone is the fastest mobile network in Germany” North Kingdom created a digital story revolving around so-called Buffer Monsters that represents everything slow in your everyday surroundings.

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The Ariel Fashion Shoot

Aim, stain, win. Three words to define this amusing interactive ambient campaign by Ariel, not exactly the coolest brand on earth, but surely among the uncool brands that do a great work with unconventional marketing ideas to attract consumers’ attention. This campaign comes from Sweden and was executed in downtown Stockholm at the Central train station just a few weeks ago. The idea is pretty cool, it’s an advergame with targets & effects in the real world.

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Can you save the world? Bring it on!

French railway service SNCF, has just launched a brilliant online campaign to promote its sponsorship of the American Film Festival in Deauville as well as its train service that connects Paris to the beautiful village in Normandy. It’s like a disaster movie. With the climax, the hero who looks like Bruce Willis, the embarrassed/embarrassing military and a mission to accomplish. Watch the trailer and give it a try. Can you save the world?

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Youtube interactive 3D holophonic sound based advergame

Interactivity on Youtube taken to a new level thanks to 3D holophonic sound. In France, INPES (National institute for prevention and education about risks hearing) is now online with an interactive film on Youtube based on innovative technology: 3D holophonic sound which allows the listener notably to perceive sounds as they are in reality, and to know whether they are coming from the left or the right, from in front or behind.

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Facebook Who is Who. Do you really know your friends?

Microsoft is trying to keep Messenger alive by connecting it to Facebook (basically now you can chat with your Facebook friends directly through Messenger). To get the message out in Sweden JMW Kommunikation came up with a pretty good idea: a Who is Who game that challenges people to find out whether or not they really know all their Facebook friends. Read more…

Axe in the Dark

In Japan Axe is back with a new weird but cool campaign. Axe in the Dark is an amusing advergame inspired to horror movies full of monsters and with one hero who will (or could) rescue the girl. Everything takes place in a dark cinema hall: the player moves around with the keyboard, trying to avoid to meet the monster and, at the same time, looking for or, better, smelling for the hero who will save her. Make sure to use the hearphones to play.

Once again Axe manages to surprise us. For sure they don’t lack in originality!!

The Honda Eco (and cheesy) Grand Prix

At first sight you would say it is just another racing game. Make sure not to skip the intro, and you will change your mind. Honda Formula E is an advergame launched in Japan to teach people how to drive with an eco-friendly attitude.

In the game you don’t have to use the steering-wheel, but just the brake and accelerator to find the ideal speed to drive in the city, saving gasoline, and therefore saving the planet.

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