The first advergame you can play vs. your cat
You can now play air hockey against your cat. At SXSW Purina presented a new iPad game where (human) players have to fight for a bowl of animated Friskies cat food, battling against their very own cats. The idea of advergames for cats isn’t new, as Purina launched last year the first series of tablet games for cats only, however a digital challenge between humans and cats is probably the innovation many of us have been waiting for for ages (you know this comment is meant to be ironic, don’t you?).
Download the game for the iTunes App Store. And make sure you practice before joining the challenge, if you look at the leaderboard, humans are not performing so well after all.