Tag archives: wieden + kennedy

Oreo Super Important Test : W+K = #WTF

Here comes a new UWO (Unidentified Web Object) from planet Wieden + Kennedy.

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The Oreo cream separator

Wieden + Kennedy masters the art of creating hilarious fictional characters. After Mustafa for Old Spice and the guy with the brown speedo for Southern Comfort, now it’s time for the Portlandia cookie engineer to join their reel. Discover the story of David Neevel, the man who created the machines that separates the cream from the cookie in OREO’s cookies. Read more…

The CR7 effect in slow-mo

My friends at Nike have released this week a new Nike Football commercial featuring Cristiano Ronaldo and the vortex effect his superfast game is able to generate. Read more…

Comfortable Weather Guy

Southern Comfort was one of my favorite commercials of 2012. Now the dude with the brown speedo is back with his own website (also on mobile) to help you figuring out the weather around the world. The experience isn’t really interactive, but it’s still quite amusing to see the comfortable guy always at ease no matter the weather conditions. Read more…

Jordan Cut Through LA

A web commercial or an art installation? You decide. I just tell you that this is one of the most beautiful advertising ideas I’ve seen this year. Jordan Brand and Wieden+Kennedy NYC celebrate CP3′s new signature shoe with a “live” frozen moment using a chain of Chris Paul doubles in Venice Beach, California. Read more…

Video of the Day: Rick Fantasy Football

The perfect TVC for fantasy football fans. Monday morning is too early to show your pride. Monday Night Football is they key game you cannot miss and it’s gonna be broadcasted on ESPN. Take note and stop day dreaming until that game is over. Read more…

Old Spice Muscle Music

Wieden + Kennedy and B-Reel have created the ultimate interactive music kit, making muscles sing. In a special Vimeo execution they hooked up Terry Crews’ body to an array of ludicruous instruments. Use your keyboard and play that body. What’s your favourite piece? Mine would have to be the ‘Flame Sax’, no doubt. Read more…

Video of the day: This is where it starts

For basketball fans, and basketball stars wanna be. Epic new commercial directed by Matthijs Van Heijningen for Jordan brand. Read more…

Video of the day: ESPN Team Spirit

Academy Award-winning director Errol Morris and Wieden + Kennedy New York celebrate sport fans and life & death above and beyond them. For some people sport is such a big part of their lives, that they want their favorite teams to be part of their send off too. Read more…

Video of the Day: Whatever’s Comfortable

You don’t necessarily need a storytelling idea to create a good commercial. However, when this is the case, everything else needs to be perfect. Check this out for example. There is no apparent plot in this TVC for Southern Comfort. But music, photography and soundtrack are awesome, and the result is a 1:42 video terribly nice to watch. Read more…