Tag archives: wieden + kennedy

Nike Basketball – The Ring Maker

Finally LeBron… after 9 years The King has earned his ring and Nike Basketball celebrates him with a spot that looks like a short documentary and viceversa. The story of LeBron’s success is told through a jeweler who begins working on a championship ring when LeBron is a young phenom, crafts it over the highs and lows of LeBron’s first eight years in the league, and then finishes it just in time to be delivered for the 3-time MVP’s first championship. Read more…

Delta takes us backstage to launch mobile app

I think most of us at some point have found ourselves wondering “What happens behind the curtain?” as we wait for luggage at the baggage claim.  Delta has shed light on this mysterious subject with a short film tracing the journey of a bag kitted out with 6 cameras as it travels from Altanta to New York.  A nice way to promote a Read more…

Nike Jordan: Quick Controls Chaos

Be ready for the next stage of interactive video. The Nike Jordan brand launches Chris Paul’s newest shoe, the CP3.V with this live action street court. Chris’s pace and game skills turn the situation into chaos and you can circle the action in a near 180-degree arc. Read more…

Interactive Christmas with W+K, HOST and IdeaWorks

This Christmas the theme among agencies seems to be connecting the physical with the virtual. Have a look at these examples by Wieden + Kennedy, HOST and IdeaWorks. Klick and tap around for some festive songs and cheerful interactivity. Read more…

Nike Some Time Together

You don’t need to be an hard core runner to enjoy this TVC by Wieden + Kennedy for Nike Running. Of course, if you are a runner, you will truly appreciate the message. But if you are not a runner, I think you’ll enjoy the sense of humor, which is one of the things that I’ve always liked the most about Nike ads*.

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Explosive Water Projections

For the launch of the new Jordan Melo M8 shoe Wieden+Kennedy New York came up with a pretty impressive execution in New York City last week (and you know that it’s not easy New Yorkers). Explosive projections on the water. The result is spectacular. As you can see from the video below, the projection features a three-story-tall dribbling, dunking and walking on water Melo, Jordan-branded helicopter and ultimately a live appearance of Melo himself.

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FIFA 12: Love Football. Play Football

Every year we wait for it, we know it’s coming, and we have great expectations for the campaign that will support it. Now EA Fifa 12 has arrived, and the TVC by Wieden+Kennedy Amsterdam does not disappoint. It’s ironic and with a great photography. But most of all it’s football intense. Read more…

Heineken’s Handlebar Moustache

Only two weeks after the launch of the Snakeskin Jacket commercial, another ad for Heineken Light pops up. The beginning of a new ad series?

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Heineken The Snakeskin Jacket

In the US, Wieden + Kennedy has just launched a new beautifully produced (but not as good as The Entrance/The Invite) commercial for Heineken Light. Read more…

Honda makes Vimeo shine

You’ve probably seen the Wii Warioland Shake it experience on YouTube. Vimeo, known as YouTube’s high quality competitor, now takes these kind of site takeovers to a whole new level with the Honda Insight campaign. Below you see the commercial, but for the whole experience, you should visit Vimeo itself.

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