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Nike Basketball – The Ring Maker

June 23, 2012 at 1:45 by Martina Comments

Finally LeBron… after 9 years The King has earned his ring and Nike Basketball celebrates him with a spot that looks like a short documentary and viceversa. The story of LeBron’s success is told through a jeweler who begins working on a championship ring when LeBron is a young phenom, crafts it over the highs and lows of LeBron’s first eight years in the league, and then finishes it just in time to be delivered for the 3-time MVP’s first championship.

The agency is Wieden & Kennedy, while on the client side the kudos go to my dear friends Colin & Enrico.

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