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Philips’ augmented reality mugs

June 26, 2012 at 4:36 by Martina Comments

In a world where, as a marketer, you are often told that your campaign is not gonna work it there isn’t an App or at least a digital gimmick to support it, I appreciate finding a case study that take us back to the foundational principle of a successful advertising campaign: the idea. These augmented reality mugs by Philips have nothing to do with tech. You can call them vintage, you can call them smart.

You don’t need augmented reality to show a male prospect how facial hair is gonna look on their face. Just play with perspective and the job is done. Add some smart media placement and, here you go, your low-tech and cheap (or cost effective, if you prefer) campaign is served.

The agency is OgilvyAction Taiwan.

via Ads of the world.

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