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Tag archives: ogilvy

A poster that plays music on your iPhone

1 week ago by Bridget Comments

Grey London has unveiled the latest execution of its Sound of Taste campaign for herb and spice brand Schwartz.  A Bluetooth-enabled ‘sonic’ poster invites the viewer to Feel the Flavour.  Sixteen different herbs and spices have been translated into musical chords and the conductive inks on the poster enable you explore those sounds with your fingers, playing back the chords on your iPhone.

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Hear, see, taste and touch Melbourne with the remote control tourist

on October 10, 2013 by Bridget Comments

Tourism Victoria and BBDO Clemenger are giving people the chance to feel what it’s like to walk around and explore Melbourne this week thanks to the remote control tourist.  Two people will be fully wired up with helmet-mounted cameras, microphones and GPS from 9 to 13 October ready to take requests via twitter or facebook.

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The Office Turntable

on July 10, 2013 by Bridget Comments

Creative Directors are a tough “target audience”.  Kontor records and Ogilvy Germany came up with a lovely idea to promote Boris Dlugosch’s new single to the advertising industry.  I wish all direct mail was as nice as this.

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Coca-Cola Sharing Can

on May 29, 2013 by Laurent Comments

In the past years we have all been exposed to the “Share Happiness” plateform by Coca-Cola. They just pushed it a step further.

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Play Scrabble Wi-fi

on May 29, 2013 by Laurent Comments

9 letters : B-R-I-L-L-I-A-N-T

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Diet Coke Slender Vender

on May 9, 2013 by Tim Comments

Diet Coke is the responsible choice when it comes to calories, so why not let the vending machine show how slender it can be. Nice campaign to make the point of sale an experience.

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Perrier Secret Place, 1h20 Party People

on April 2, 2013 by Laurent Comments

Through an immersive experience, with up to 1h20 of content, Perrier invites you to party, and live the craziest fantasies of 60 guests in a hidden place in Paris.

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VW turns post box into recycling bin

on September 3, 2012 by Bridget Comments

The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product.  Instead of creating a print ad about VW’s BlueMotion range of eco-friendly cars, Ogilvy Cape Town used the advertising production budget to pay for postage and created an insert that allowed anyone to post the magazine (once no longer needed) to a recycling plant.

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Philips’ augmented reality mugs

on June 26, 2012 by Martina Comments

In a world where, as a marketer, you are often told that your campaign is not gonna work it there isn’t an App or at least a digital gimmick to support it, I appreciate finding a case study that take us back to the foundational principle of a successful advertising campaign: the idea. These augmented reality mugs by Philips have nothing to do with tech. You can call them vintage, you can call them smart. Read more…

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Recipe receipt – small media creates value

on May 15, 2012 by Bridget Comments

Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise.  A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”.  What I like is that the brand goes beyond messaging and finds a nice way to bring value to the consumer.

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