Tourism Victoria and BBDO Clemenger are giving people the chance to feel what it’s like to walk around and explore Melbourne this week thanks to the remote control tourist. Two people will be fully wired up with helmet-mounted cameras, microphones and GPS from 9 to 13 October ready to take requests via twitter or facebook.
Creative Directors are a tough “target audience”. Kontor records and Ogilvy Germany came up with a lovely idea to promote Boris Dlugosch’s new single to the advertising industry. I wish all direct mail was as nice as this.
In the past years we have all been exposed to the “Share Happiness” plateform by Coca-Cola. They just pushed it a step further.
Diet Coke is the responsible choice when it comes to calories, so why not let the vending machine show how slender it can be. Nice campaign to make the point of sale an experience.
Through an immersive experience, with up to 1h20 of content, Perrier invites you to party, and live the craziest fantasies of 60 guests in a hidden place in Paris.
The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product. Instead of creating a print ad about VW’s BlueMotion range of eco-friendly cars, Ogilvy Cape Town used the advertising production budget to pay for postage and created an insert that allowed anyone to post the magazine (once no longer needed) to a recycling plant.
In a world where, as a marketer, you are often told that your campaign is not gonna work it there isn’t an App or at least a digital gimmick to support it, I appreciate finding a case study that take us back to the foundational principle of a successful advertising campaign: the idea. These augmented reality mugs by Philips have nothing to do with tech. You can call them vintage, you can call them smart. Read more…
Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise. A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”. What I like is that the brand goes beyond messaging and finds a nice way to bring value to the consumer.
Talking about sex in Taiwan still seems to be a cultural taboo. So for a brand like Durex giving away samples and increasing product as well as safe sex awareness has always been a big challenge. But there is another interesting cultural insight: Taiwanese people frequently visit fortune-tellers to get opinions of their fate in wealth, health and especially love. With this in mind Ogilvy came up with a smart idea: Xerud – The Lover’s Fortune Teller.
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