In the past years we have all been exposed to the “Share Happiness” plateform by Coca-Cola. They just pushed it a step further.
Diet Coke is the responsible choice when it comes to calories, so why not let the vending machine show how slender it can be. Nice campaign to make the point of sale an experience.
Through an immersive experience, with up to 1h20 of content, Perrier invites you to party, and live the craziest fantasies of 60 guests in a hidden place in Paris.
The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product. Instead of creating a print ad about VW’s BlueMotion range of eco-friendly cars, Ogilvy Cape Town used the advertising production budget to pay for postage and created an insert that allowed anyone to post the magazine (once no longer needed) to a recycling plant.
In a world where, as a marketer, you are often told that your campaign is not gonna work it there isn’t an App or at least a digital gimmick to support it, I appreciate finding a case study that take us back to the foundational principle of a successful advertising campaign: the idea. These augmented reality mugs by Philips have nothing to do with tech. You can call them vintage, you can call them smart. Read more…
Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise. A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”. What I like is that the brand goes beyond messaging and finds a nice way to bring value to the consumer.
Talking about sex in Taiwan still seems to be a cultural taboo. So for a brand like Durex giving away samples and increasing product as well as safe sex awareness has always been a big challenge. But there is another interesting cultural insight: Taiwanese people frequently visit fortune-tellers to get opinions of their fate in wealth, health and especially love. With this in mind Ogilvy came up with a smart idea: Xerud – The Lover’s Fortune Teller.
How many times have you heard a state-owned bank use first person shooter game words like ‘ops’ (as in operatives) , ‘deprogramming’ and ‘rehab’? And where you see agents in a secret vault and alarm bells going off? In fact Kiwibank had no inhibitions and launched a series of interactive online videos on YouTube, urging you to break free from bad banking experiences. The Green Ops are ready for the rescue.
Augmented Reality games are heating up in different parts of the world: As MINI’s Getaway had proven that Stockholm can unite in a hunt for an elusive MINI Countryman, New Balance in New York and Vodafone in Germany are following in their (running) footsteps. The aim: use smartphones to move people into stores. Read more…
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