Diet Coke is the responsible choice when it comes to calories, so why not let the vending machine show how slender it can be. Nice campaign to make the point of sale an experience.
Would you like some branded content? Check out what Diet Coke is doing on Hotel You, a sort of stylish guide to “lighten your mood and brighten your day”. You can plan a vacation, learn the chefs’ secrets, find out nice bars and restaurants around the US and, most of all, get a free extensive exposure to the Diet Coke brand. A nice website, nice graphics, nice content but, to me, not really worth a second visit.
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