Nothing but “brilliant” to comment this experience marketing initiative in France to launch the movie The Life Of Pi. The premiere private projection took place in an unusual location in Paris where the audience was presented with quite an exceptional setup: a swimming pool with no regular seats, but lifeboats to get fully immersed (but hopefully not submerged with the story. Read more…
For once, a Durex commercial that doesn’t try to be sexy nor funny. Yet, it will make you smile, and possibly increase your appreciation of their product. What the heck am I talking about? Well, watch the video below, I don’t want to spoil this… Read more…
We saw subway cars coming back from the past, we saw subway stations transformed into football stadiums, but we never saw anything like a “ghost station” coming back to life to promote a movie. Well, if you’re in Paris until May 25th travel on the Metro line 9 (direction Pont de Sèvres) you will be able to see Saint-Martin station (closed since 1939) hosting an advertising installation for Ridley Scott’s Prometheus. Read more…
In France Nike Stadium and Pigalle Paris have teamed up to support local basketball team having a strong sporting and social background. The project is called “AMATEUR BASKETBALL” and for their first initiative they’ve chosen a team called Goutte d’Or Basket Bali based out of Barbès, one of the most ethnic-mixed neighborhood of Paris.
Plot your spot on google maps and set a course. Race your Mini through your streets or anywhere in the world. Bit gob smacked by this one!!! Very cool.
French railway service SNCF, has just launched a brilliant online campaign to promote its sponsorship of the American Film Festival in Deauville as well as its train service that connects Paris to the beautiful village in Normandy. It’s like a disaster movie. With the climax, the hero who looks like Bruce Willis, the embarrassed/embarrassing military and a mission to accomplish. Watch the trailer and give it a try. Can you save the world?
What happens if you combine Google Maps, Flash and Facebook with a cool automotive brand? MINImaps is the answer. A multi-player driving experience by MINI France that allows you to join a virtual race around the world based on Google Maps, while challenging your friends or complete strangers.
Interactivity on Youtube taken to a new level thanks to 3D holophonic sound. In France, INPES (National institute for prevention and education about risks hearing) is now online with an interactive film on Youtube based on innovative technology: 3D holophonic sound which allows the listener notably to perceive sounds as they are in reality, and to know whether they are coming from the left or the right, from in front or behind.
French water brand Perrier introduces a new idea of interactivity: a Youtube Channel that evolves with the number of views. Le Club Perrier is a video featuring a virtual party that gets “hotter” and wilder the more people watch it.
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