The creative folk over at Google have produced an awesome prank on Google Maps. Shortly after the “upgraded” Google Maps went live, Reddit users posted world landmarks and historic sites that could be viewed on the map: the Parthenon, Area 51, Mount Everest. You can also drag a viking looking dude onto Street Map view for a funky street level view.
The people over at Google have done it again by creating a giant cube with a cityscape on every side to promote Google Maps. This labyrinth-type structure can be shifted around and has a blue ball, which represents your car when one looks at Google Maps, rolling around the streets of the miniature city. The ball journeys through the roads promoting the features of Google Maps as it goes. We love this! Read more…
Selling a car on the base of its fuel consumption is not an easy task. And I can think about the faces of the creatives when they were told the USP for a Volkswagen Golf was the fact that it can drive for over 1500 km on a single tank of fuel. So kudos to Norwegian agency Try for creating such a nice integrated campaign that kicked off on TV and “exploded” online creating buzz and consumer engagement.
What happens if you combine Google Maps, Flash and Facebook with a cool automotive brand? MINImaps is the answer. A multi-player driving experience by MINI France that allows you to join a virtual race around the world based on Google Maps, while challenging your friends or complete strangers.
And all the people of the lulled and dumbfound town are sleeping now… This is the incipit of Under Milk Wood is a poem Dylan Thomas wrote over fifty years ago that has now become the main theme of a strongly emotional Volkswagen campaign around the concept of Night Driving. The Tv commercial, created by DDB London, is lovely, inspiring and slightly touching. But on www.night-driving.com there’s more than a brilliant video to discover. For example, there is the “usual” call to action for user generated content. Nothing new you would say, but I’m interested, since they’ve partnered with Yahoo!’s platform Jumpcut in order to provide consumers with an easy (and online) tool to create their videos. At the same time I believe it’s weird but interesting to note that they’ve opted for a par condicio (I feel so Latin tonight!), using Google Maps to present and allow people to submit a series of great “night drives” around Europe. I think the site is online already since a couple of months, so apologies if I’m late, but I thought it was worth to keep track on this campaign and this positive online experience created by Tribal DDB London. via [bluurb]
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy