Volkswagen loves gambling. And consumers do too
Selling a car on the base of its fuel consumption is not an easy task. And I can think about the faces of the creatives when they were told the USP for a Volkswagen Golf was the fact that it can drive for over 1500 km on a single tank of fuel. So kudos to Norwegian agency Try for creating such a nice integrated campaign that kicked off on TV and “exploded” online creating buzz and consumer engagement.
In the Volkswagen BlueMotion Roulette a car journey was turned into a game of roulette taking advantage of Google maps and StreetView. Enjoy the case study below. It’s brilliant.