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Volkswagen loves gambling. And consumers do too

August 23, 2011 at 6:58 by Martina Comments

Selling a car on the base of its fuel consumption is not an easy task. And I can think about the faces of the creatives when they were told the USP for a Volkswagen Golf was the fact that it can drive for over 1500 km on a single tank of fuel. So kudos to Norwegian agency Try for creating such a nice integrated campaign that kicked off on TV and “exploded” online creating buzz and consumer engagement.

In the Volkswagen BlueMotion Roulette a car journey was turned into a game of roulette taking advantage of Google maps and StreetView. Enjoy the case study below. It’s brilliant.


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