Skin cancer is growing worldwide. And it is just one of those things people don’t talk about. Because you feel the sun cannot really hurt you. Unfortunately this is terribly wrong. And having a friend who survived this disease I’m super willing to support any campaign that helps raising awareness on this menace we are all exposed to. This outdoor campaign made in Spain is fantastic. The idea is super. And it delivers the message in such a strong and experiential way that it cannot get unnoticed.
Or at least that’s how it looks last Atrapalo campaign, where TV is used to showcase a teaser ad where “Revivelo” (“Re-live it”), a misterious firm, tells you that they can implant some memories in your brain: Read more…
Tell me your favorite song and I’ll tell you where to drive. Jeep is online in Spain with an interesting concept: Drive Your Track, a website where users are asked to upload their favorite song in order discover where the music can take them.
From Spain, an outdoor campaign that adds an new twist to interactive billboards. The McDonald’s OOH Ping Pong we posted last week generated a lot of attention. To me, this execution is even better, since the game is not just a gimmick but its concept is actually very well connected to the product (Blue Bloods, the TV series) it’s promoting.
GTI Experiment is an interesting experiment developed by DDB Spain for the new Volkswagen Golf GTI, using some techniques of biosensory measurement with the help of GFK (a scientific research center) and some famous bloggers in Spain so they could tell what do we look and feel when we presented in front of a Golf GTI.
The geniuses from Waskman came up with a very original idea to advertise the new Vodafone “Oficina Movil” (“Mobile Office”) service, which main value is to avoid freelancers and small businesses being wire-dependant on mobile phones, office phones and data services through 3G technology. So after a while of thinking who the target was they realized they could be the perfect target, so they proposed Vodafone moving their offices to the middle of Madrid and Bilbao for three weeks, writing about the whole process in a few sites.
The site for the product you don’t expect to find promoted on the Web: dental braces. Yes, there is a Spanish dental braces manufacturer who decide to ride the “elf yourself” wave its own way…
Upload a picture, select the dental braces model you prefer and preview how you will look like.
In Spain, Jameson is online with a video site to introduce visitors to the world of whisky. A bartender explains the differences among Irish, American and Scottish whisky, proposing an interesting experiment of virtual tasting. I can’t say the site is exciting nor impressive from a creative point of view, but it offers a good experience, especially to those, like myself, who don’t know much about whisky. At the end of the visit you definitely have an idea of the world of whisky and scotch, and I think you will become curious enough to try some the next time you have the chance. So I think the site does its job, it tells a story, and it keeps users watching the video for quite a few minutes.
Rum Cacique is online with a new chapter of the Escucha la llamada story that first appeared on the Web two years ago. According to what I read on Marketing News (in Spanish), Blackville is a sort of cartoon adventure game where users are asked to solve a mystery in order to run for a prize.
Four groups of friends are currently travelling across Europe paid by Bacardi to reach Murmansk, Russia. The project is called Bacardi Murmansk Route, the travellers have left early this month from the sunny Tarifa, they have more than 6.000 km to go across with only €1,400 each and a locked case with worthy and misterious content they will get to know only if they finish their trip. As Bacardi explains in the press release, it’s not a race, it’s not a competition, a homage to the travelers’ spirit of freedom. Each group has its own blog, where they post videos, comments and photos (see for example the blog of Gorka, Javi and Nuria). It’s definitely a project to highlight the aspirational side of the Bacardi brand, it looks interesting, and I’m sure it’s generating quite some PR buzz in Spain, but I can’t help thinking it’s way to last year’s Junior Lucky Bastard project launched by 55DSL.
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