Jeep Drive your Track
Tell me your favorite song and I’ll tell you where to drive. Jeep is online in Spain with an interesting concept: Drive Your Track, a website where users are asked to upload their favorite song in order discover where the music can take them.
A special technology reads the sound wave generated by the uploaded track and find the landscapes that match the shapes of the wave. And with a further click, users can also discover the route to reach that destination.
A nice interactive idea that might even help you planning your next holidays.
The agency is Leo Burnett Iberia.