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Tag archives: coca-cola

Ice marketing is hot (and eco-friendly)

on June 12, 2013 by Martina Comments

Ice is the hottest thing in experience marketing at the moment. I know it sounds like oxymoron, but there is actually an interesting coincidence worth checking out, as two soft drink brands, Coca-Cola and 7UP have both recently opted to use ice to bring some innovation into their product marketing. The most recent initiative is made in Colombia, where Coke launched the first ever bottle made out of ice. Read more…

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Coca-Cola Sharing Can

on May 29, 2013 by Laurent Comments

In the past years we have all been exposed to the “Share Happiness” plateform by Coca-Cola. They just pushed it a step further.

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Coke Small World Machines

on May 20, 2013 by Tim Comments

Coke just launched their ‘Small World Machines’ which are aimed at creating simple moments of happiness between two nations at odds – India and Pakistan. They bring a live touch screen experience to the normal vending machines, letting Indians and Pakistanis interact with and engage across country borders. Very touching indeed. Read more…

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Unlock the 007 in you

on October 22, 2012 by Martina Comments

Coke did it again. Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it. Read more…

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Coca-Cola Vending Machine Rewards You For Dancing

on October 16, 2012 by Mark Comments

Coca-Cola in Korea have created a vending machine that rewards people the more they dance in front of it!

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Coca-Cola Happiness Table

on September 19, 2012 by Martina Comments

A staged ambient marketing activation becomes a nice online commercial. It’s not the first time, and it’s not the best example we’ve seen, but the Coca-Cola Happiness Table project is still worth sharing. An improvised fine dinner served in a small square in Naples, great food and plenty of bottles of Coke to celebrate the beauty and importance of dining together. A bit too stereotyped for my Italian taste, but still pretty heart-warming as those old Coke Xmas commercials. Read more…

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Merry Christmas, Mr. Cabbie

on January 2, 2012 by Tim Comments

Leo Burnett Colombia and Coca Cola devised a special treat for taxi drivers who had to work on Christmas Eve. For one thing, their special passenger turned out to be a Mr. Santa. Additionally, he had a very familiar destination for each driver. Read more…

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The Uniqlo t-shirt Grand Prix

on October 5, 2011 by Martina Comments

Wanna design a t-shirt for Uniqlo? Or would you rather just enjoy a new simple & fantastic digital execution by the Japanese fashion brand? Whatever the case, Uniqlo UT is the website to visit. Voting for a contest with hundreds of entries has never been so quick, fun and fair to all participants.

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The Rugby World Cup in twelve commercials or more

on August 30, 2011 by Martina Comments

Only ten days to go before the Rugby World Cup 2011 kicks off. And even if rugby hasn’t the global media potential of football, it still has the power to attract a lot of fans and brands’ attention in the key countries where such sport is king. So I would say, it’s a great time to see great creativity. In this post I’ve tried to collect the TVCs that have been released over the past few months to celebrate the event plus some golden goodies from the past. Please send me you suggestions for additional ones, as I’m sure I’ve missed a lot of them. Read more…

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Animated Tattoo for Ballantines

on July 8, 2011 by Tim Comments

From WorkClub in London comes a series of live artistic events for Ballantines, called ‘Human API‘. Different artists create work (and leave an impression as per the brand’s positionng). The process is streamed live through facebook and influenced by the audience through facebook chat and Twitter. The example below shows a 100% permanent impression, done by tattoo artist K.A.R.L. As the video explains, the live interaction was rounded off with an animation video, triggered by a mobile marker within the tattoo.

I like the first person camera view and the expression “Powered by Human API” (which is after all the most complex yet ready-to-use interface available). Related live art projects in the past include Beck’s Live Studio by Dare which played user-remixed music to the artists and the 24hr Session with Maroon5 for Coke by W+K London. I find notable that the project’s doco is a vital part of the strategy. The videos are indeed the message and can achieve a bigger reach than the interaction itself.

Other ‘Human API’ events feature ice sculptor J.A.M.I.E. (below) and graffiti artist 45 R.P.M. (what’s with all the dots?) spraying interactively. I like how the user photos are incorporated into 45′s physical piece inside of those screens.

The doco of J.A.M.I.E. shows him cheerily hacking away at an ice robot. If you are of an impatient disposition, jump to 2:07 and see the melting ice robot dance. That’s something I hadn’t seen before.

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