Tag archives: coca-cola

Coke Small World Machines

Coke just launched their ‘Small World Machines’ which are aimed at creating simple moments of happiness between two nations at odds – India and Pakistan. They bring a live touch screen experience to the normal vending machines, letting Indians and Pakistanis interact with and engage across country borders. Very touching indeed. Read more…

Unlock the 007 in you

Coke did it again. Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it. Read more…

Coca-Cola Vending Machine Rewards You For Dancing

Coca-Cola in Korea have created a vending machine that rewards people the more they dance in front of it!

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Coca-Cola Happiness Table

A staged ambient marketing activation becomes a nice online commercial. It’s not the first time, and it’s not the best example we’ve seen, but the Coca-Cola Happiness Table project is still worth sharing. An improvised fine dinner served in a small square in Naples, great food and plenty of bottles of Coke to celebrate the beauty and importance of dining together. A bit too stereotyped for my Italian taste, but still pretty heart-warming as those old Coke Xmas commercials. Read more…

Merry Christmas, Mr. Cabbie

Leo Burnett Colombia and Coca Cola devised a special treat for taxi drivers who had to work on Christmas Eve. For one thing, their special passenger turned out to be a Mr. Santa. Additionally, he had a very familiar destination for each driver. Read more…

The Uniqlo t-shirt Grand Prix

Wanna design a t-shirt for Uniqlo? Or would you rather just enjoy a new simple & fantastic digital execution by the Japanese fashion brand? Whatever the case, Uniqlo UT is the website to visit. Voting for a contest with hundreds of entries has never been so quick, fun and fair to all participants.

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The Rugby World Cup in twelve commercials or more

Only ten days to go before the Rugby World Cup 2011 kicks off. And even if rugby hasn’t the global media potential of football, it still has the power to attract a lot of fans and brands’ attention in the key countries where such sport is king. So I would say, it’s a great time to see great creativity. In this post I’ve tried to collect the TVCs that have been released over the past few months to celebrate the event plus some golden goodies from the past. Please send me you suggestions for additional ones, as I’m sure I’ve missed a lot of them. Read more…

Animated Tattoo for Ballantines

From WorkClub in London comes a series of live artistic events for Ballantines, called ‘Human API‘. Different artists create work (and leave an impression as per the brand’s positionng). The process is streamed live through facebook and influenced by the audience through facebook chat and Twitter. The example below shows a 100% permanent impression, done by tattoo artist K.A.R.L. As the video explains, the live interaction was rounded off with an animation video, triggered by a mobile marker within the tattoo.

I like the first person camera view and the expression “Powered by Human API” (which is after all the most complex yet ready-to-use interface available). Related live art projects in the past include Beck’s Live Studio by Dare which played user-remixed music to the artists and the 24hr Session with Maroon5 for Coke by W+K London. I find notable that the project’s doco is a vital part of the strategy. The videos are indeed the message and can achieve a bigger reach than the interaction itself.

Other ‘Human API’ events feature ice sculptor J.A.M.I.E. (below) and graffiti artist 45 R.P.M. (what’s with all the dots?) spraying interactively. I like how the user photos are incorporated into 45′s physical piece inside of those screens.

The doco of J.A.M.I.E. shows him cheerily hacking away at an ice robot. If you are of an impatient disposition, jump to 2:07 and see the melting ice robot dance. That’s something I hadn’t seen before.

Coca-Cola The Friendship Machine

Cannes and any other advertising award always generates a lot of buzz on whether or not the best creativity has been really identified and awarded. Of course everybody has a personal opinion and point of view. So we are not here to discuss whether the jurors in Cannes got it right or wrong. Our pragmatic and objective-wanna-be point of view is that Cannes gives us the chance to be exposed to a lot of great ideas. So, in the spirit of Adverblog, in the next few days we will feature a series of campaigns that have been presented in Cannes. They might not be the winners. Just our favorites. Read more…

Coca-Cola and the Recycling King

Facebook Places is supposed to be a great tool for retail marketing. But it can be also successfully used for social advertising, as a recent campaign by Coca-Cola in Israel clearly proves. The idea is pretty straightforward, and therefore smart. They tagged 10,000 marked recycling bins throughout the country, in order to make them check-in points, but also to allow people to easily find locations where they could recycle their plastic goods. Read more…