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Tag archives: coca-cola

Going to Cannes? Just Uber it.

on May 15, 2014 by Jeremy Comments

Uber is offering private jet hire from Paris to Cannes this week – just in time for the Cannes Film Festival.

It works the same way a booking a car – the option appears on your home display. The only difference if that they also give you a call just to check on how you and your friends plan on travelling.

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Coke Fair Play Machine

on May 13, 2014 by Tim Comments

After addressing the India-Pakistan crisis with their Small World machine, Coca Cola has set their aim a bit lower. Placing two vending machines at the San Siro Stadium, the brand gave soccer fans a joyful moment by letting them donate a Coke to the rival fans. Read more…

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Ice marketing is hot (and eco-friendly)

on June 12, 2013 by Martina Comments

Ice is the hottest thing in experience marketing at the moment. I know it sounds like oxymoron, but there is actually an interesting coincidence worth checking out, as two soft drink brands, Coca-Cola and 7UP have both recently opted to use ice to bring some innovation into their product marketing. The most recent initiative is made in Colombia, where Coke launched the first ever bottle made out of ice. Read more…

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Coca-Cola Sharing Can

on May 29, 2013 by Laurent Comments

In the past years we have all been exposed to the “Share Happiness” plateform by Coca-Cola. They just pushed it a step further.

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Coke Small World Machines

on May 20, 2013 by Tim Comments

Coke just launched their ‘Small World Machines’ which are aimed at creating simple moments of happiness between two nations at odds – India and Pakistan. They bring a live touch screen experience to the normal vending machines, letting Indians and Pakistanis interact with and engage across country borders. Very touching indeed. Read more…

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Unlock the 007 in you

on October 22, 2012 by Martina Comments

Coke did it again. Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it. Read more…

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Coca-Cola Vending Machine Rewards You For Dancing

on October 16, 2012 by Mark Comments

Coca-Cola in Korea have created a vending machine that rewards people the more they dance in front of it!

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Coca-Cola Happiness Table

on September 19, 2012 by Martina Comments

A staged ambient marketing activation becomes a nice online commercial. It’s not the first time, and it’s not the best example we’ve seen, but the Coca-Cola Happiness Table project is still worth sharing. An improvised fine dinner served in a small square in Naples, great food and plenty of bottles of Coke to celebrate the beauty and importance of dining together. A bit too stereotyped for my Italian taste, but still pretty heart-warming as those old Coke Xmas commercials. Read more…

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Merry Christmas, Mr. Cabbie

on January 2, 2012 by Tim Comments

Leo Burnett Colombia and Coca Cola devised a special treat for taxi drivers who had to work on Christmas Eve. For one thing, their special passenger turned out to be a Mr. Santa. Additionally, he had a very familiar destination for each driver. Read more…

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The Uniqlo t-shirt Grand Prix

on October 5, 2011 by Martina Comments

Wanna design a t-shirt for Uniqlo? Or would you rather just enjoy a new simple & fantastic digital execution by the Japanese fashion brand? Whatever the case, Uniqlo UT is the website to visit. Voting for a contest with hundreds of entries has never been so quick, fun and fair to all participants.

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