Coca-Cola in Korea have created a vending machine that rewards people the more they dance in front of it!
This idea by Coca-Cola Colombia is kind of crazy. And this is probably the reason why I like it, even if I feel the engagement model with consumers was pretty complicated. But let’s get to the point… Coke organized a live concert where the band was playing on a stage at an altitude of 50m. In order to bring the band down to earth, the audience had to literally and manually “download” them. Read more…
It is getting harder to find things which are actually new. Those ones that make you stop everything you are doing to log in to your blog and write your impressions about what you saw. Sharing has become a commodity. You have not even finished seeing something and you already share it. Sometimes you share without even seeing it. A friend of yours recommends it and, because you trust their good taste, you pass it on. The text turns into, best case scenario, either a compliment or a brief description of what you are passing on. Read more…
I loved this work from Ogilvy Buenos Aires, the Alentometro (Encourage-meter), a screen disposed in Buenos Aires where fans could watch the next game of the Argentinean football team… if they make enough noise to keep the image on the screen. Very simple, very smart!
From WorkClub in London comes a series of live artistic events for Ballantines, called ‘Human API‘. Different artists create work (and leave an impression as per the brand’s positionng). The process is streamed live through facebook and influenced by the audience through facebook chat and Twitter. The example below shows a 100% permanent impression, done by tattoo artist K.A.R.L. As the video explains, the live interaction was rounded off with an animation video, triggered by a mobile marker within the tattoo.
I like the first person camera view and the expression “Powered by Human API” (which is after all the most complex yet ready-to-use interface available). Related live art projects in the past include Beck’s Live Studio by Dare which played user-remixed music to the artists and the 24hr Session with Maroon5 for Coke by W+K London. I find notable that the project’s doco is a vital part of the strategy. The videos are indeed the message and can achieve a bigger reach than the interaction itself.
Other ‘Human API’ events feature ice sculptor J.A.M.I.E. (below) and graffiti artist 45 R.P.M. (what’s with all the dots?) spraying interactively. I like how the user photos are incorporated into 45′s physical piece inside of those screens.
The doco of J.A.M.I.E. shows him cheerily hacking away at an ice robot. If you are of an impatient disposition, jump to 2:07 and see the melting ice robot dance. That’s something I hadn’t seen before.
As part of its Olympics campaign Coca-Cola has launched We8 a collaborative project that brought together eight artists from the East and eight musicians from the West side of the world. The idea is a collaboration to create a bottle and a track inspired to values Coke believes in.
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