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Tag archives: experience marketing

Ice marketing is hot (and eco-friendly)

on June 12, 2013 by Martina Comments

Ice is the hottest thing in experience marketing at the moment. I know it sounds like oxymoron, but there is actually an interesting coincidence worth checking out, as two soft drink brands, Coca-Cola and 7UP have both recently opted to use ice to bring some innovation into their product marketing. The most recent initiative is made in Colombia, where Coke launched the first ever bottle made out of ice. Read more…

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Sub-Zero Cinema

on March 4, 2013 by Martina Comments

In winter, life of homeless people becomes tougher than ever. It’s cold, terribly cold, and we can’t even imagine how it feels to live on the streets when the temperature goes below zero. Well, in Germany no-profit organization fiftyfifty has actually recreated that nasty experience transforming a warm and cozy movie theater in a freezing environment, just like the one thousands of homeless people experience everyday. Read more…

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Experience the Life of Pi

on January 7, 2013 by Martina Comments

Nothing but “brilliant” to comment this experience marketing initiative in France to launch the movie The Life Of Pi. The premiere private projection took place in an unusual location in Paris where the audience was presented with quite an exceptional setup: a swimming pool with no regular seats, but lifeboats to get fully immersed (but hopefully not submerged with the story. Read more…

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Sony’s ringing drink

on November 19, 2012 by Martina Comments

I’m a big fan of experience marketing activations in movie theaters. I think the media allows you to be pretty creative, very direct and, most of all, to generate a great amount of talkability, at least in the city where the action takes place, and possibly also online if you do a good job seeding the case study video.

The latest good execution is made in Sweden, where CP+B came up with a pretty sweet idea to prove the Sony Xperia Acro S mobile phone is waterproof. Read more…

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Students’ Corner: Tweets for treats

on October 31, 2012 by Martina Comments

Even if I’m posting this on October 31st, this project hasn’t got much to do with Halloween night. However, the title of the post, couldn’t have been more appropriate. Yes, I’m presenting you an interactive box, a cookies distributor, that gets activated by a tweet. It’s a cool experience prototype created at the Umeå Institute of Design. Read more…

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You are blind

on October 30, 2012 by Martina Comments

Blind people don’t have an easy life. But in some countries their lives are more difficult than in others. Russia, unfortunately, is one of those places where the society still treats blind people like disabled who can do nothing without help. To raise awareness around the problem and, most of all, to come up with solutions to solve it, the charity association “The right to smile” together with the agency Hungry Boys, launched a project targeted at the creative community. Personalized envelopes containing a blindfold were sent to creative directors of leading advertising agencies and chief editors of major media. The call to action encouraged the recipients to put the blindfold on, and experience what being blind means, by trying to do simple things, like making tea, a phone call or even just try to move around the office. Read more…

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Unlock the 007 in you

on October 22, 2012 by Martina Comments

Coke did it again. Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it. Read more…

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Smelly, effective marketing

on August 10, 2012 by Martina Comments

Listerine took no hostages in its latest campaign in Hong Kong. A flipbook at first sight might seem like an old-style approach. But if when you flip the pages the beautiful girl sends you a kiss that smells like onions, I’m sure you’re gonna be pretty surprised. A perfect combination of experience & coupon marketing that generated an incredible redemption rate. Read more…

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Coke Download The Concert

on May 21, 2012 by Martina Comments

This idea by Coca-Cola Colombia is kind of crazy. And this is probably the reason why I like it, even if I feel the engagement model with consumers was pretty complicated. But let’s get to the point… Coke organized a live concert where the band was playing on a stage at an altitude of 50m. In order to bring the band down to earth, the audience had to literally and manually “download” them. Read more…

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Wash the dishes… or pay the bill?

on May 19, 2012 by Martina Comments

Another cool project for an uncool brand. In Brazil sponge brand Scotch-Brite created an amusing experience marketing initiative in partnership with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check. Read more…

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