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Tag archives: experience marketing

The Student’s Corner: DHL Friend Express

on May 16, 2012 by Martina Comments

In Singapore punctuality among young generations is not a very diffused virtue. To correct this bad habit and promote DHL’s ability to always deliver on time, Uni Lee a student at the LASALLE College of the Arts come up with the DHL Friend Express concept. Select friend, date and appointment time and send a DHL service to pick him/her up to be delivered perfectly on time to your date.

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Experience marketing: Hunger Delivery

on May 15, 2012 by Martina Comments

Food delivery services used as an advertising media. At first, it doesn’t sound like a super innovative idea, but bear with me, because I’m not talking just about printing your promotional message on the cover of the pizza box. After the spectacular Alcatraz campaign in Spain, today we have another execution that uses food delivery to create an experience and not just deliver an advertising message. Read more…

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