In Singapore punctuality among young generations is not a very diffused virtue. To correct this bad habit and promote DHL’s ability to always deliver on time, Uni Lee a student at the LASALLE College of the Arts come up with the DHL Friend Express concept. Select friend, date and appointment time and send a DHL service to pick him/her up to be delivered perfectly on time to your date.
The White Rabbit is a concept restaurant in Singapore with a lovely, illustrated book-style website.
I like the idea of a trendy restaurant investing in its online presence as well. It’s important to consider branding at 360 degrees, especially if you target the young creative class (haven’t you read Richard Florida?). In my opinion it’s a must, but often owners don’t agree or simply prefer to invest their money in assets or promotion that (apparently) bring a more immediate and direct benefit to the store.
I know from experience how difficult it is to always come up with new visual ideas to present a denim collection. Levi’s did an interesting job with its latest Cut to reveal you website developed to present female Spring Summer Collection.
The innovative navigation system allows you to see the denim from four different points of view (front/back/left/right), plus you can see the fitting on the model while she walks. You can move around the screen using either the mouse or the keyboard and access a special area to zoom into the product details.
Valerie, creative director @ Arc Worldwide Singapore proudly sent me the link to their latest work: Toyrama. They’ve done an impressive job, creating a great, theatrical, setting around Peter Fowler’s Monsterism Island toys. But don’t get me wrong, the site isn’t just about Fowler’s characters. It’s also a good marketing tool to promote HP workstations for animators. Since realize I’m not the best person to evaluate the site from an art direction point of view (althought as consumer I find it excellent) I’d like to share with you my view on the project as a marketer. The goal of HP with this campaign is to tell animators they’ve a new powerful machine for them. It’s a piece of technology, but they have decided to stay away from the traditional way of presenting such products that usually focusing on highlighting the computer’s performance with a lot of big words for techies. Animators are artist, this is why I like the fact that HP decided to impress them using their language: a beautiful site, which, for its quality, it’s able to generate word of mouth among digital artists in the blink of an eye.
An excellent outdoor/guerrilla campaign for Nike Football in Singapore to promote the idea of football anytime/anywhere. Footballs vending machine placed were placed in high-traffic urban spots, such as metro stations. The agency is Kinetic.
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