Evian is a brand that I love. They’ve consistently given us great advertising that’s worth sharing. Here’s the latest ad “Baby & me” (from BETC ) which tells a story about connecting with our inner child.
We are such a nice bunch of people in adland – until you trawl through the top ad blogs comments about ads and reach the trolls. Hillarious look at some of adlands finest bitches saying what they think. This was a side hustled, holiday micro-site project handcrafted with love by: Tim Nolan, Jessica Shriftman, Lasse Korsgaard, & Kelly Bignell from BBH NY. Read more…
Ireland’s creative community got together to release a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children’s Hospital. Ad creatives, designers, animators, directors, illustrators and more took time out to dress up their favourite worst feedback from clients, transforming quotes that would normally give you a twitch, into a diverse collection of posters. Read more…
How often do you see great advertising for air an conditioning brand? I love this campaign for BGH coming out of Argentina. A pure creative idea born out of a great universal insight… nobody likes to see Dads in Briefs. Read more…
Ever wondered if we ad folk live in a bubble? This infographic explains it all. haha Read more…
With the huge growth that Pinterest has been experiencing in the last few months, and which we’ve talked about here previously, it was only a matter of time until brands started to use Pinterest for tactical executions. This one could potentially be the one of the simplest, yet smartest yet. Read more…
A beautiful short documentary tells the story of a modern day Mad Man. A great journey through the emerging advertising industry in China told through the eyes of an American producer asked to create a commercial for McDonalds. Directed, photographed and edited by Doug Nichol this video will fascinate you, if you work in advertising or even if you are just interested in learning stories about people and cultures. Read more…
Have you ever bumped into an old colleague (now working at a competitor agency), and said to yourself: ‘Advertising, what a small world!’. That’s what we did at Publicis Mojo and were promptly inspired to create these 20 small agency planets. Sydney’s advertising elite as tiny worlds. And a challenging game to recognise their HQs. Read more…
This is the second ad about running I post in two days. I guess this means two things: either I work in the industry, or I need to start practicing to get in a good shape. Or maybe it means both? Anyway, I’d like to share with you this nice work by BBDO New York together with The Mill (post-production) and Squeak E. Clean (music).
The Wall Street Journal is online with a very nice campaign to drive subscriptions. They play with the concept “Life is a journey”, picturing the life of nice celebrities, and at the end of the path they add the tagline “Every journey needs a Journal”. The site is simple and clean as you expect a WSJ campaign to be, but it’s also very powerful and meaningful in presenting the concept. Photography, illustration and typefaces are perfectly combined to support the storytelling. The call to action maybe it’s a bit hidden, but probably this is a choice to be in line with the newspaper communication approach. In the end, even if selling is selling, this is the WSJ, not a supermarket Congrats to T3 for the great work.
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