It’s starting to look like the real time marketing trend may be spilling out of social media and making it’s way into TV advertising. Ford has responded to the controversial Cadillac “Poolside” TVC with a parody called “Upside” (You can get more detail about it on adweek here)
This campaign for Kusmi Tea created by French agency Quai Des Orfevres is simply beautiful. The campaign consists of 3 spots, each film representing one of the Kusmi Tea blends : Sweet Love, BB Detox and Prince Wladimir.
More than just a tagline, this campaign from Danish fashion brand PREMIUM by JACK & JONES really is made from cool. I love it. The 5 films feature Christopher Walken who plays the part to perfection and literally brings a touch of magic to each spot. The styling and art direction is flawless.
Generally I’m not usually a fan of any campaign that requires people to use a webcam. But I have to say that Blinkwashing from Virgin is the exception. Take a look at the ad for yourself.
Japanese brand MUJI just launched a global campaign for MUJI to GO: the collection which merchandises for travel goods “Good Travels with Good Products”. One family has a chance to win a trip to anywhere by All Nippon Airway flight. They will be 3D scanned at the airport when they will depart and will receive their 3D figures at the destination. What a cool souvenir! Ten families have a chance to win a free 3D miniature figure when you purchase $30+ at any MUJI stores, you will get serial numbers to apply the contest. In addition to those prizes, customers can take 3D photos and 360 degree scan at stores in Tokyo, Osaka, Shanghai and New York, the 3D data will be downloadable and can share on Facebook.
It’s been a fantastic experience to judge the world’s best creative work at Cannes. Twenty four jurors from around the world have judged over 2567 pieces of work with a final result of 93 Cyber lions this year (including 2 grand prix).
Transformers toys have the ability to transform themselves and become something else to adapt to the situation. For example, they can become a car or a fighter jet. And now also a transformable print ad. It’s a simple, apparently obvious, surely very smart idea by DDB Paris, who worked with paper artist Bertrand Le Pautremat to create the first print advertisement that using the origami technique can turn the magazine page into a robot ready for battle. Read more…
Evian is a brand that I love. They’ve consistently given us great advertising that’s worth sharing. Here’s the latest ad “Baby & me” (from BETC ) which tells a story about connecting with our inner child.
We are such a nice bunch of people in adland – until you trawl through the top ad blogs comments about ads and reach the trolls. Hillarious look at some of adlands finest bitches saying what they think. This was a side hustled, holiday micro-site project handcrafted with love by: Tim Nolan, Jessica Shriftman, Lasse Korsgaard, & Kelly Bignell from BBH NY. Read more…
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