Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive & socially enabled installation. Passers-by could race one of 3 miniature Audis – controlling the car via iPad. The craft skills are incredible and the idea is really nice. However, I was disappointed when I saw some of the real race videos that were published. It seems that the cars regularly wipe out on the corners which is a shame given the purpose of the installation. Read more…
Audi set out to show off their future brand ambitions through an experiential marketing installation in Copenhagen which they called the Audi Spheres.
MINI is running an interesting live Facebook campaign, in which one fan can win an actual MINI Countryman. They’ve placed the car on a populair Motorshow in Brussels, only hanging on a rope. When you like MINI, you’ll get a shot of fire to burn that rope – when it breaks, the car is yours.
Statistics show that driving a Polo GTI makes you 23.6% more attractive. So Volkswagen offers you the possibility to apply for a “date” drive to impress your lady and improve your chances of scoring… There is a “techno” website where you can apply to get your test drive for the date. Read more…
Usually when I see two ads that look very very similar I never think it’s a coincidence. But this time I really don’t know what to think. I posted the Renault TVC a few days ago. And now I’ve just been sent a Nissan spot that looks exactly the same. Same insight, same creativity and same release date.
Fantastic 1 minute commercial by Publicis Conseil to present the Renault electric cars series. Love the scene with the woman in the kitchen who activates the mixer like a chain saw! Read more…
Interesting use of Facebook Places by Kia Motors in Sweden (the agency is BerntzonBylund). Instead of asking people to check in at the Kia dealers, they asked them to “check in” at different Kia car models. 25 people were invited to do so, and with their check ins they spread the voice to 4500 people in one day. Read more…
Christmas is coming, and you might want to offer something special to your relatives or friends, but of course going shopping in the crowded shops is a chore. Why not getting the limited edition of the Fiat 500 by Diesel ? Only 10,000 units of this car designed by Fiat and the fashion label Diesel, are being made available worldwide. You can configure and order it exclusively on the English website here.
This cool e-marketing association would have certainly deserved more content and online materials. Nevertheless, I suggest we launch a subscription to offer one to Martina !
In the United States, Audi is online since the beginning of the year with a project called Truth in Engineering, a virtual showcase of all its models with a strong luxury touch.
The latest mini-site of the series, has gone live recently, and is dedicated to the A4 model. Althought it is a very corporate (boring) site (if you aren’t specifically interested it in the car) I like it because of its autoplay system for navigation.
In Japan Smart has launched an online project where it invites users to design their ideal Smart.
At first sight the website reminds of a project MINI did a few years ago, when they asked consumers to design the cover of their ideal MINI car. However taking a further look you realise there is more to discover and enjoy. Nothing really innovative, I have to say, but definitely something nice to discover on a website by a brand like Smart.
Playing with the concept of a Smart small like a toy the website allows you not only to “pimp” your Smart but also to drive it around the screen and play an advergame with it. Again, nothing really new nor special, but I still believe that, even if you haven’t got a brand new idea, you can still do things well and create a web project that is consistent with your brand and capable of creating an interaction with your product. After all, over 10000 Smart designed by the users aren’t a bad result at all. The agencies behind the project are TYO Interactive Design and Kyucon.
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