Audi Spheres: Showcasing The Future
Audi set out to show off their future brand ambitions through an experiential marketing installation in Copenhagen which they called the Audi Spheres.
Conceived by KMS Blackspace and SCHMIDHUBER, working with Danish interactive design specialists Kollision and AV experts Creative Technology, these three giant spheres were filled with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars, each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.
Attendees of the event were then able to experience a universe of constellations, each triggering a different showreel on the curved wall in front of them, enticing guests to approach, engage with the core messages and ultimately shape the content of the environment surrounding them. Pretty cool huh?