Tag archives: augmented reality

Wonderbra DECODER

This is the first fully dressed ad from Wonderbra.  Download the mobile app (iPhone or Google play) and “decode” the new campaign  (print, outdoor or youTube). Read more…

Audi Spheres: Showcasing The Future

Audi set out to show off their future brand ambitions through an experiential marketing installation in Copenhagen which they called the Audi Spheres.

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The future reality is sad for us as humans

This cool mini-movie is by two students from Bezaleal Academy of Arts, Eran May-raz and Daniel Lazo. It’s their vision as to what the future holds for us. It’s beautifully shot and has some excellent thoughts on how we may be interacting with technology in the near future. It’s a little creepy and a little sad watching the dude fumble around… and love the girl’s line “A dating app!!”. Read more…

Net A Porter Window Shopping

To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items. Read more…

Vodafone’s Augmented Reality Buffer Busters

The Buffer Busters are the new Ghost Busters according to Vodafone. In Germany the telcom giant has launched an augmented reality mobile application that transforms your city in a videogame arena. Starting from the brief “Vodafone is the fastest mobile network in Germany” North Kingdom created a digital story revolving around so-called Buffer Monsters that represents everything slow in your everyday surroundings.

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The Death Revealer, the app worth talking about

Over the last few months we have seen quite a few iPhone apps that using GPS and augmented reality try to take over the city landscape and tell stories on what happened in specific locations. AR to play games, AR to discover locations & movie scenes etc… This idea, named The Death Revealer, coming from Russia might strike you like a punch in your stomach. And that’s good. That’s its goal. Read more…

Augmented Reality Cinema

Are you a movie fan and iPhone owner? Augmented Reality Cinema is the app for you. A mobile application that allows you to walk around London and discover all the places where movies have been shot. Just point your iPhone in the direction of a sweetspot and replay the movie scene that was shot there. Read more…

F#*K Everything

In a bad mood? Then slip on a pair of these. Awesome augmented reality glasses for an immersive ‘f#$k everything’ experience.

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Esquire uses AR gimmick to generate buzz

This week you might have heard already of Esquire’s Augmented Reality issue. The video below explains the action. Basically the print magazine gets interactive: when you point the QR code to your webcam a world of additional multimedia content is unveiled.

There has been quite a lot of buzz around the initiative. In my opinion the idea is pretty cool, if not only because it got a lot of people talking about it and buying the magazine to discover it. I see it more as an advertising campaign rather than an enhanced editorial plan. I think the money invested in producing all the interactive content isn’t something the Esquire can afford investing every month, and probably it won’t even be worth it. Also, the aspect that really amazes me is the great job they’ve done building content with celebrities. This is the real added value of the initiative and possible the hardest thing to replicate

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AR: scratch like a (virtual) DJ

Another post about augmented reality: the benchmark in terms of quality of execution and concept still remains AKQA’s Priority Email, but this Wrigley’s website is worth having a look, as it introduces additional elements of interactivity.

Basically the 5 Mixer allows you to scratch like a DJ 5 QR codes symbols in front of your webcam in order to create your club music mix. As explained by Augmented Times, there are three markers representing gum flavors, each linked to a certain track, and one master marker to rule them all. The markers’ distance from the master marker and their relative angles determine the volume and effects for each track.

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