Coca-Cola in Korea have created a vending machine that rewards people the more they dance in front of it!
Lexus could have done it with this print/iPad hybrid advertising for the new Lexus ES 2013.
Audi set out to show off their future brand ambitions through an experiential marketing installation in Copenhagen which they called the Audi Spheres.
Panasonic isn’t the kind of brand I usually like. I mean I find it rather old and not so cool, but this time they managed to surprise me with a nice digital project, probably a bit nostalgic (like the brand itself) but still pretty inspiring. The History of Sharing the Passion is a video website which takes us through twenty years of Olympic Games sponsored by Panasonic.
Starting from Calgary back in 1988 you can re-live some of the moments of the opening cerimonies experiencing at the same time the Panasonic technology that made the broadcast possible back at the time.
From Brazil, a great example of use of video to explain HD digital television. As ADivertido explains, Brazilians still have a lot of questions and doubts regarding HD and they end up not trusting (and therefore buying) the new technology. So LG has decided to educate them with an advertainment approach and a great web execution.
Os Remotos (which I suppose translates into “the remote controls”) is a sit-com where (almost) all the questions about HD find an answer with a touch of humor and an impressive video quality.
Ogilvy & Mather has created a multi-channel campaign to promote the “other side” of IBM and enhance the company’s image which is currently very much focused on technology. IBM is opening to consulting and therefore is seriously working on branding with print, Tv and online ads. The call to action is to visit ibm.com/innovation where users can learn more about IBM’s expertise and new way of thinking. Read more about the campaign on ClickZ.
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