Another test. Another prank.
With already 7M views in 2 days, you probably already watched it. But what does it tell ?
LG has decided to use a scary marketing approach to promote its new IPS monitors. To prove how life-like the picture on such monitors can be, they re-fitted the floor of an elevator with nine screens and produced a special effect like the bottom of the elevator was falling apart. Read more…
Together, they transformed the Facebook Newsfeed in to 3D by creating the ’LG 3D Studio‘ which delves deeper in to the new possibilities with 3D viewing whilst also supporting the ‘Life is better in 3D’ campaign.
Let me tell it straight, I am not a big fan of the approach. But the hook is quite good.
LG has developed a Facebook application that enables users to create a visual overview of their Like-history and show exactly what the user is like and what he or she likes. The application also lets people find Like-Minded peers.
More or less one month ago, LG has launched a website to teach consumers the importance of pondering before texting. Bullying and harassment on the mobile are problems communities can no longer afford to ignore, therefore I really like the brand committement in doing something socially relevant and useful. It’s kind of rare and therefore even more appreciated.
But I also like it because they used the website as a gateway to content on Youtube, Facebook, Twitter and Wikipedia. It’s a smart way of spending less in building the site, but it is also a smart way to connect directly to the environments where consumers are more used to spend their time and interact with.
In Brazil, LG has launched an online campaign that puts Twitter at the center of the action to promote a fridge model called Top Mount. Four cameras capture live a fridge and the food inside it. Users can watch the live stream on the Web and “order” the fresh food using their Twitter accoun t and messaging @LGTopMount. The first who tweets the request will receive a home delivery the day after (only if he/she lives in the Sao Paulo area).
Don’t ask me to clarify the mechanism because I had to ask twice to understand it. I definitely miss something in this action. I thought there was a challenge to guess the next food in the fridge in order to win, but this is not the case. It’s not a guessing game. It’s just about staring at a fridge where nothing happens and be fast to tweet when the food in it gets changed. To be totally sincere, I think the concept is rather week if not even silly. But still, I thought it was worth sharing it because the LG project can inspire new (better) campaigns with an integrated functional/interactive use of Twitter. The agency is Sinc Interactive.
From Brazil, a great example of use of video to explain HD digital television. As ADivertido explains, Brazilians still have a lot of questions and doubts regarding HD and they end up not trusting (and therefore buying) the new technology. So LG has decided to educate them with an advertainment approach and a great web execution.
Os Remotos (which I suppose translates into “the remote controls”) is a sit-com where (almost) all the questions about HD find an answer with a touch of humor and an impressive video quality.
I really like these LG ads I’ve found on Adverbox. I don’t know how effective they are but I find them extremely stylish (excellent art direction).
The Korea Herald reports LG Electronics has started renovating its 5,000 outdoor ads around the world. To emphasize high-end, cutting-edge images as an information technology company, LG Electronics will focus its ads on two groups of products: plasma display panels and mobile handsets.
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