Let me tell it straight, I am not a big fan of the approach. But the hook is quite good.
LG Electronics Europe has announced chosen Euro RSCG (for creativity) and Starcom (for planning) to manage its advertising in Europe. LG opened its headquarters in Europe last year, and the decision to select specific agencies for Europe confirms their plans to further expand o the market. Euro RSCG London won the account leaving behind Y&R, Saatchi & Saatchi and Leo Burnett, while Starcom succeeded over Mindshare, Carat und Universal McCanns.
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