Milka, the chocolate brand of Mondelez, make French people face a cornelian choice in their new campaign. And they do it in a pretty unique way.
Few months ago we wrote a post called New mega-productions are raising the stakes. It looks like we have a new champion.
Watch Dogs is an upcoming and much anticipated video game developed by Ubisoft, which has developped great materials to promote its launch.
In the past years we have all been exposed to the “Share Happiness” plateform by Coca-Cola. They just pushed it a step further.
Launching a product by hiding it. One can think it is audacious. Or irresponsible. The Spanish beer Senador Volstead makes it creative.
Today what about training Tsonga with your tweets ?
Although putting a lot of money in super produced commercials is not new, we can wonder if the recent multiplication of these breathtaking films are pure coincidence or if they are setting new standards.
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