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Author Archives: Laurent

Hello 2014 by Orange, a double screen experience

on December 31, 2013 by Laurent Comments

While 2014 has started in Australia (Happy New Year to our AB Aussie team mates Mark and Tim), and about to start everywhere else, here are some nice greetings from Orange.

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Need to explain digital to your colleagues ?

on September 17, 2013 by Laurent Comments

After its global hit ” The best digital campaigns of 2012“, whose slideshare reached 328K views, our Adverblog friend Gregory is back with a presentation of its own.

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Milka Last Square : dare to be creative

on August 28, 2013 by Laurent Comments

Milka, the chocolate brand of Mondelez, make French people face a cornelian choice in their new campaign. And they do it in a pretty unique way.

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The legend of Shalimar by Guerlain, a new epic film

on August 27, 2013 by Laurent Comments

Few months ago we wrote a post called New mega-productions are raising the stakes. It looks like we have a new champion.

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Watch Dogs, Ubisoft is watching you

on July 1, 2013 by Laurent Comments

Watch Dogs is an upcoming and much anticipated video game developed by Ubisoft, which has developped great materials to promote its launch.

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Coca-Cola Sharing Can

on May 29, 2013 by Laurent Comments

In the past years we have all been exposed to the “Share Happiness” plateform by Coca-Cola. They just pushed it a step further.

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Play Scrabble Wi-fi

on May 29, 2013 by Laurent Comments

9 letters : B-R-I-L-L-I-A-N-T

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Senador Volstead : Prohibited Beer

on May 28, 2013 by Laurent Comments

Launching a product by hiding it. One can think it is audacious. Or irresponsible. The Spanish beer Senador Volstead makes it creative.

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Tweet and Shoot by BNP Paribas : Tsonga Vs Twitter

on May 23, 2013 by Laurent Comments

Today what about training Tsonga with your tweets ?

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New mega-productions are raising the stakes

on April 22, 2013 by Laurent Comments

Although putting a lot of money in super produced commercials is not new, we can wonder if the recent multiplication of these breathtaking films are pure coincidence or if they are setting new standards.

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