Tag archives: scrabble

The TwitterScrabble advergame

Genius idea by Duval Guillaume Modem to promote Scrabble Trickster, a new game obviously inspired by the original Scrabble. For a new game based on playing with words, what better than the idea to launch a Twitter based Scrabble challenge to the social media community in Belgium? Write the highest scoring Scrabbletweet with a set of one hundred random characters. Every day the highest scoring tweet wins the board game.

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File under: advergame, belgium, Duval Guillaume, scrabble, twitter