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Tag archives: fashion

Hermès 2014 collection mutates in a quirky film by Julien Vallée

on April 23, 2014 by Bridget Comments

Hermès is an interesting brand.  Every year it crafts its collection and communication around one creative theme.  The theme for 2014 is ‘Métamorphose’.

The digital campaign to promote the 2014 summer collection enlisted Director Julien Vallée, who created a quirky film showing Read more…

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Made from cool

on October 8, 2013 by Bridget Comments

More than just a tagline, this campaign from Danish fashion brand PREMIUM by JACK & JONES really is made from cool. I love it.  The 5 films feature Christopher Walken who plays the part to perfection and literally brings a touch of magic to each spot.  The styling and art direction is flawless.

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Y-3 – INTERACTIVE LIVE STREAM

on March 5, 2013 by Mark Comments

ACNE has created a cutting edge Interactive-Live-Stream-Experience for adidas Y-3. To celebrate the event, ACNE expanded this short moment in time into an engaging Interactive Live Stream Experience. By streaming the show with four different views onto the runway, the online audience could magnify one view without losing perspective of the show as a whole.

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Hermès “Vive Le Sport”

on February 19, 2013 by Bridget Comments

Hermès spring/summer range comes to life in 4 stop motion videos celebrating “sport” in a way that only Hermès could do. The four films were directed by Simon Cahn who formerly worked with Spike Jones on a stop motion film.  I really like the Hermés brand because it’s one of the few brands to show such a natural confidence and eccentricity.  In addition to croquet & pétanque which might be expected, Hermès also features ping pong and leapfrog.

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Styleblaster automated fashion blog

on November 4, 2012 by Mark Comments

Just came across this fashion blog which is cool. But what differentiates this blog from others is the automated camera in Williamsburg, NY that senses passers by and snaps them directly onto the blog, giving viewers up to the minute images of what people are wearing that day. Read more…

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Chloé’s Fashion Alphabet

on October 9, 2012 by Martina Comments

Luxury brand Chloé is celebrating its 60th anniversary with an interesting integrated campaign that includes 26 short films, an exhibition, and a smart social media roll-out. The 26 short movies feature archive imagery, past advertising campaigns, music and editorials are inspired by the 26 letters of the alphabet, often used by Chloé founder, Gaby Aghion as naming convention for collections. Read more…

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UNIQLO – Lucky Cube with Maru

on August 30, 2012 by Bridget Comments

Play lucky cube with Maru. Smart idea from UNIQLO to get people talking about the launch of the new San Francisco store opening in October.  I’m not sure which I love more… the incredibly simple but great idea to use a quirky online game to drive traffic to the new flagship store (prize collection is at the new store) — or the fact that they have partnered with a YouTUBE star (cat) called Maru.

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What the fox!

on July 17, 2012 by Mark Comments

Been a while since the last time i laughed so much with a clothing catalogue. With a nice Flash/HTML5 integration, What the fox put you to the test of becoming a fox, unlocking some achievements by… well it’s funnier if you do that by yourself.

Nice site, nice interaction and nice clothes!

http://what-the-fox.com/

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Creative technology & fashion

on July 11, 2012 by Bridget Comments

This is a very interesting collaboration.  Intel and Franck Sorbier partnered to produce a new type of fashion show as part of the creators project.  In this show, there was no walk on the cat walk – with only one “physical” dress, the rest was projection mapping.   Read more…

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How Target took over Fashion Week with a 25ft puppet

on June 8, 2012 by Bridget Comments

I love this creative way in to promote the Missoni for Target collaboration.  As I started to watch the casestudy  I thought “Oh no, here we go, the creation of another fake mysterious online personality…” — but instead Mother New York delights us with a 25ft blogging, tweeting puppet who made a larger than life impression in New York during fashion week.  Watch the video and meet Little Marina and learn about her adventures in New York.

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