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Tag archives: fashion
Pimkie Color Forecast
If tomorrow morning you won’t know what to wear, there is now a website that can inspire you. Fashion brand Pimkie has launched a pretty sweet project that helps consumers understand the colors “of the moment” in the major European fashion capitals like Milan, Paris and Antwerpen. Read more…
Video of the day: Prada Real Fantasies
Prada has chosen a pretty interesting visual approach to present online its Spring/Summer 2012 collection. The video, created by AMO OMA, is made out of a collage of photography, graphics and text that pulls the viewer into a realm of hyper reality. Read more…
Wrangler drag & release
Wrangler did it again. The new website to showcase the Spring/Summer collection doesn’t disappoint nor gets boring. Like in a movie sequel it’s not easy to repeat success in the digital age, especially when it comes to a website experience. Interactivity is pretty minimal but the drag & release trick proves pretty fun to trigger the storytelling.
Marni at H&M by Sofia Coppola
One of the great things about H&M creating special collections with high-end fashion brands is that the advertising of such co-labs is usually as beautiful as the collection itself. The latest commercial has been directed by Sofia Coppola. Read more…
Dear America by Zara
Being a “new American” myself I love this project by Zara to celebrate the launch of its US online store. It’s called Dear America and it’s a collection of curated photographs by 50 photographers paying a tribute the the 50 United States. As Matthew Coleman, one of the photographers that took part to the project says on his website “Dear America is a a quiet and gentle series, full of texture and landscapes and peaceful sights that undulate across the country“.
Lanvin presents its collection in MTV style
Kind of unexpected from a luxury fashion brand like Lanvin. A catwalk that that looks like a music video. Or a music video filled with top models and amazing outfits. No matter what’s the angle you look at this idea, the result is pretty cool and incredibly powerful to connect with fashion victims wanna be teenagers. Read more…
Just another day at the office for J-Lo
When thinking about Jennifer Lopez, seeing her going to the office is not the first that comes up. But she does, and with success. Although for J-lo, going to the office just like anyone else is not as easy as it sounds.
Levi’s Roadwear, maps & denim
BBH Asia Pacific has created an interesting website for Levi’s. Using Google Maps they turned denims into continents you can navigate. Moving from city to city you can discover a beautiful illustration overlaying the collection and unveil nonsense stories of a fictional (?) rock band. Read more…
Great guerrilla at Amsterdam Fashion Week
Zeeman, a famous cheap clothing retailer from Holland, wanted to prove that looking good doesn’t have to be expensive. They chose the Amsterdam International Fashion Week as their ultimate stage to tell their story. The guerrilla stunt worked.
Fashion brands falling in love with Instagram
TNW had a great article a few days ago on the brands that are moving the first steps on Instagram. If I remember correctly Levi’s Brazil has been among the first early this year, when they started presenting their collection to the Instagram community. Read more…
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