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Tag archives: fashion

Diesel does sunglasses doggy style

on May 31, 2012 by Bridget Comments

Could dogs be the new cat? We’ve seen the bark side of the force – now Diesel has launched a film promoting their summer/spring eyeware range starring a foursome of top models bursting with character. I would have loved to have seen the pitch process for this one.

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Dolce & Gabbana YouTube Channel

on May 13, 2012 by Mark Comments

Branded YouTube channels are getting much nicer these days. Tradition meets innovation: the new Dolce & Gabbana YouTube Official Channel is pretty cool for the brand. The channel picks up on the look and feel of the Dolce & Gabbana world.

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Pimkie Color Forecast

on April 16, 2012 by Martina Comments

If tomorrow morning you won’t know what to wear, there is now a website that can inspire you. Fashion brand Pimkie has launched a pretty sweet project that helps consumers understand the colors “of the moment” in the major European fashion capitals like Milan, Paris and Antwerpen. Read more…

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Video of the day: Prada Real Fantasies

on March 15, 2012 by Martina Comments

Prada has chosen a pretty interesting visual approach to present online its Spring/Summer 2012 collection. The video, created by AMO OMA, is made out of a collage of photography, graphics and text that pulls the viewer into a realm of hyper reality. Read more…

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Wrangler drag & release

on February 27, 2012 by Martina Comments

Wrangler did it again. The new website to showcase the Spring/Summer collection doesn’t disappoint nor gets boring. Like in a movie sequel it’s not easy to repeat success in the digital age, especially when it comes to a website experience. Interactivity is pretty minimal but the drag & release trick proves pretty fun to trigger the storytelling.

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Marni at H&M by Sofia Coppola

on February 4, 2012 by Martina Comments

One of the great things about H&M creating special collections with high-end fashion brands is that the advertising of such co-labs is usually as beautiful as the collection itself. The latest commercial has been directed by Sofia Coppola. Read more…

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Dear America by Zara

on September 14, 2011 by Martina Comments

Being a “new American” myself I love this project by Zara to celebrate the launch of its US online store. It’s called Dear America and it’s a collection of curated photographs by 50 photographers paying a tribute the the 50 United States. As Matthew Coleman, one of the photographers that took part to the project says on his website “Dear America is a a quiet and gentle series, full of texture and landscapes and peaceful sights that undulate across the country“.

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Lanvin presents its collection in MTV style

on August 31, 2011 by Martina Comments

Kind of unexpected from a luxury fashion brand like Lanvin. A catwalk that that looks like a music video. Or a music video filled with top models and amazing outfits. No matter what’s the angle you look at this idea, the result is pretty cool and incredibly powerful to connect with fashion victims wanna be teenagers. Read more…

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Just another day at the office for J-Lo

on August 31, 2011 by Mark Comments

When thinking about Jennifer Lopez, seeing her going to the office is not the first that comes up. But she does, and with success. Although for J-lo, going to the office just like anyone else is not as easy as it sounds.

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Levi’s Roadwear, maps & denim

on August 29, 2011 by Martina Comments

BBH Asia Pacific has created an interesting website for Levi’s. Using Google Maps they turned denims into continents you can navigate. Moving from city to city you can discover a beautiful illustration overlaying the collection and unveil nonsense stories of a fictional (?) rock band. Read more…

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