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Digital advertising and marketing: only the best ideas worldwide, since 2003

Lanvin presents its collection in MTV style

August 31, 2011 at 8:32 by Martina Comments

Kind of unexpected from a luxury fashion brand like Lanvin. A catwalk that that looks like a music video. Or a music video filled with top models and amazing outfits. No matter what’s the angle you look at this idea, the result is pretty cool and incredibly powerful to connect with fashion victims wanna be teenagers.

The top models featured in the campaign are Raquel Zimmermann and Karen Elson, while the photographer is Steven Meisel.

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