Hermès spring/summer range comes to life in 4 stop motion videos celebrating “sport” in a way that only Hermès could do. The four films were directed by Simon Cahn who formerly worked with Spike Jones on a stop motion film. I really like the Hermés brand because it’s one of the few brands to show such a natural confidence and eccentricity. In addition to croquet & pétanque which might be expected, Hermès also features ping pong and leapfrog.
Kind of unexpected from a luxury fashion brand like Lanvin. A catwalk that that looks like a music video. Or a music video filled with top models and amazing outfits. No matter what’s the angle you look at this idea, the result is pretty cool and incredibly powerful to connect with fashion victims wanna be teenagers. Read more…
The International Herald Tribune has an interesting article on luxury brands and the evolution of their marketing strategy in the age of the new consumer. Considering that “it’s hard to improve upon perfection“, it is no longer a question of fashion, now it’s a question of style. Rich customers are still willing to pay (a lot) for luxury products. But they ask for lasting perfection. Made in China is not welcome.
Agency.com has been appointed by Vertu to handle its digital account. Vertu is luxury a mobile phone manufacturer which has recently presented its new website (by Agency.com) and the exclusive special edition Ascent Pink phone, especially designed for women. The launch of the new site should be the first step into online marketing by Vertu. Luxury brands usually don’t invest in online advertising, the only good example that come into my mind is the one of Porsche which run an Internet campaign last year in the UK. Do you know about other campaigns?
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