I’m a big fan of experience marketing activations in movie theaters. I think the media allows you to be pretty creative, very direct and, most of all, to generate a great amount of talkability, at least in the city where the action takes place, and possibly also online if you do a good job seeding the case study video.
The latest good execution is made in Sweden, where CP+B came up with a pretty sweet idea to prove the Sony Xperia Acro S mobile phone is waterproof. Read more…
The second Cannes Grand Prix winner was Sweden for handing over it’s twitter account the the people of Sweden. Lovely idea that allowed real Swedes to post real-life day-to-day Swedish life to the world via individual users. Images, restaurants, places etc all by everyday folk. Nice. http://curatorsofsweden.com/jury/
Scandinavian Airlines just launched “The TimeKiller”, an iPhone app for all of those who don’t fly with SAS and therefore get frustrated with delayed flights and long waits at the airport. The insight is super brilliant: Scandinavian Airlines is Europe’s most punctual airline 2009 and 2010 and during July and August 2011. For all the passengers flying with other carriers the experience at the airport can be painful and definitely boring. So until the next flight (when they will choose SAS) they can kill the wait with a series of small iPhone games.
I know you guys love IKEA. So here comes their latest TVC by Forsman & Bodenfors just launched in Sweden to communicate IKEA now has more appliances than ever. I kind of like it because, as usual, when you watch it, you get the light feeling of joy that makes you fall in love the Swedish brand. Read more…
Aim, stain, win. Three words to define this amusing interactive ambient campaign by Ariel, not exactly the coolest brand on earth, but surely among the uncool brands that do a great work with unconventional marketing ideas to attract consumers’ attention. This campaign comes from Sweden and was executed in downtown Stockholm at the Central train station just a few weeks ago. The idea is pretty cool, it’s an advergame with targets & effects in the real world.
Microsoft is trying to keep Messenger alive by connecting it to Facebook (basically now you can chat with your Facebook friends directly through Messenger). To get the message out in Sweden JMW Kommunikation came up with a pretty good idea: a Who is Who game that challenges people to find out whether or not they really know all their Facebook friends. Read more…
In Sweden, beer brand Carlsberg has recently launched a website and a mobile application that allows people to track parties and friends and make sure to hit the right spots for entertainment this summer.
The whole mechanism is explained in the video you are presented with as soon as you hit the website. The project is still in beta, and therefore you need an invitation (which I don’t have) to test the service. The application is based on a GPS service and is able to connect to your Facebook and Twitter accounts. Even if the idea at first sounds interesting, after careful consideration, I believe this is a good example of a brand that tries to go too far while trying to do the right thing connecting with the cool/hot social networks/applications of the moment. I’m sorry but the question is as straightforward as rude: do we really need Carlsberg to help us getting in touch with our friends to organize a night out? via
We were at NYC last week voting One Show Interactive (I still havel to update that post!) when Iain Tait came up with one of the most funny and memorable quotes of the event: “i like this piece very much, it’s not about being so-well crafted or being a great production at all, i just like it simply because it is so fucking awesome”… which prompted us into a big laugh. Then we saw the work, and I think that this is one of the most remarkable uses of Facebook I’ve found out this year. Done by Daddy to promote Telia, an online music store in Sweden, it uses the platform in such a naive way.
In Sweden IKEA tries a new approach to its digital communication, exploring storytelling with a mix of videos and illustrations. The goal is to introduce the new IKEA PS collection, a line of eco-focused products just launched on the market. The result, as usual, is very beautiful and inspiring.
The viewer is taken through a fabulous journey flying over seas and cities with a flock of weird flying objects. Each object hides a designer who is ready to tell you the story of the object he (or she) created for IKEA.
Swedish underwear brand Bjorn Borg is online with a new, amusing campaign that exploits the digital media at its best, providing visitors with witty sense of humor, interactivity, media integration and even a dating service!
The concept is all about breaking up in the name of love and then starting the hunt for a new partner. Bjorn Borg knows how hard it is to finish a relationship, so he starts by offering us a service to help us sendind the SMS message which will change our lives. But first of all, you have to take the test to understand whether you should break up or not with your partner.
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