In Sweden IKEA tries a new approach to its digital communication, exploring storytelling with a mix of videos and illustrations. The goal is to introduce the new IKEA PS collection, a line of eco-focused products just launched on the market. The result, as usual, is very beautiful and inspiring.
The viewer is taken through a fabulous journey flying over seas and cities with a flock of weird flying objects. Each object hides a designer who is ready to tell you the story of the object he (or she) created for IKEA.
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