There are loads of runners in Tokyo right now for a big running event this week, the Tokyo Marathon 2013. Joseph Tame is one of the famous runners of the Tokyo Marathon, every year he runs with his unique running style and costume. 2012 July, a project called “RUN LIKE ME” by Nike Japan, he had pledged to run longer, and he wanted all Facebook fans to help him do it. For every ‘like’ the RUN LIKE ME page receives, Joseph ran 100 meters more. You can watch Joseph’s running experience recap, powered by the Nike Lunar Glide 4, the shoe designed to cushion your stride and enable you to run longer.
Please watch the video and you will see how it worked.
In order to tell Subaru’s collision-avoidance technology called ‘EYESIGHT’, Subaru equips the pair of forward-facing stereoscopic cameras mounted inside of mini cars. Not only the mini cars have the cameras, but they have sound speakers within. The film will tell you how the collision-avoidance technology works at chaotic environment. In addition, you can enjoy listening to the music composed by Subaru mini cars!
The secrets of viral marketing are eventually unveiled. It’s so good to see that an agency decided to come out clean and tell the truth, with exclusive behind the scenes images and interviews with the professionals of the clicking industry. Read more…
Now this is an awesome viral idea: take advantage of a popular scam technique on Facebook to spread the “virus” of AIDS awareness. On December 1st, the World’s AIDS Day, popular Brazilian radio station Mix FM posted on its Facebook page two very sexy videos, featuring a gorgeous man and a very hot girl. A lot of fans were attracted to the the videos and watched them, not being aware that the videos, without their permission, were automatically publicly posted on their Facebook timeline. Read more…
Nice viral marketing for Prometheus, Ridley Scott’s Alien prequel. I’m not a big sci-fi fan but I find it interesting that TED has become uber-mainstream and can now be used as a viral teaser for a blockbuster film.
This is a viral film to promote Japanese local city Kaga located in Northern Japan. Kaga is famous for hot springs and fresh fish (of course, sushi), it takes about 2.5 hours from Kyoto by train, I hope you will be welcomed by Lady Kaga at the station… Read more…
Heineken booked a nice viral success with the recent Walk In Fridge commercial. Within a couple of weeks it got over 5 million online views. IllegalAdvertising.com is now pointing at a user generated Walk in Fridge, spoofing the commercial. Production is pretty slick, so probably no consumers involved, but that doesn’t spoil the fun.
So simple, so on product en and so funny. Love it.
Update: Director Superfad points at some fun outtakes. Read further to watch.
To promote the new football game FIFA Street 3, EA Games just released this cool new viral. It shows some high quality extreme football from Mexico. They sure used some 3D add-ons, but that doesn’t make it less interesting. Anyhow, it’s made by W+K Amsterdam and launched across Europe.
How long does it take to fly from Dubai to Sao Paulo? 14 hours and 40 minutes… it’s a period of time long enough to discover everything (!) you need to know about Brazil, watching Fernando Ferreira in his non-stop performance for Emirates Airline. On www.nonstopfernando.com Fernando continues talking without stopping about Sao Paulo and Brazilian culture, and the cameras keep rolling for the entire 14 hours and 40 minutes; there are no breaks, no cuts, no edits and no cheating.
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