I’ve been waiting for an ad that uses drones – here it is. Pretty cool new ad from Subaru that use heaps of drones to create an obsticle course for the new WRX. The commercial features dozens of flying helicopter drones with red lights that create a continuously changing track as the Subaru drives on. I’m sure we will see many more drone ads this year. Read more…
In order to tell Subaru’s collision-avoidance technology called ‘EYESIGHT’, Subaru equips the pair of forward-facing stereoscopic cameras mounted inside of mini cars. Not only the mini cars have the cameras, but they have sound speakers within. The film will tell you how the collision-avoidance technology works at chaotic environment. In addition, you can enjoy listening to the music composed by Subaru mini cars!
A sweepstake to win the chance to ride around France and blog live from the Tour de France. In Race to the Tour awo bloggers will be selected to follow the last Armstrong’s race and the performance of the Discovery Pro Cycling Team. The initiative is sponsored by Subaru, the site has been created by R/GA. [News via Adrants]
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