A sweepstake to win the chance to ride around France and blog live from the Tour de France. In Race to the Tour awo bloggers will be selected to follow the last Armstrong’s race and the performance of the Discovery Pro Cycling Team. The initiative is sponsored by Subaru, the site has been created by R/GA. [News via Adrants]
T-Mobile will offer MMS news to cycle racing fans who want to be updated about the Tour de France, starting tomorrow. On its multimedia portal in the “t-sports” section, users will be able to download pictures of Jan Ullrich (who runs in the T-Mobile team), as well as maps of the race’s routes, and a mobile game “T-Mobile team on Tour”. Smsmich (in German) reports users will also be able to sign up for daily MMS news with comments and race’s standings. Prices are quite high, but in line with EU market standards: background pictures cost 1.49 �, the mobile game is 3.99 �, ringtones are 1.99 � and the MMS news are worth 0.59 � per message.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen