This is my first digital marketing project since I joined Uniqlo. I am a bit embarrased to share my project with you…
Uniqlo and NYC based Firstborn team up for a project that owns Pinterest. To wake Pinterest users from a scrolling slumber, Uniqlo created 100 separate shell Pinterest accounts that pinned images simultaneously. As users scrolled down their favorite categories, they came across all the images, which combined to create giant mosaics that “animated” when scrolled through. Read more…
Uniqlo collaborates with Japanese fashion brand Undercover, and their collection called “UU” website has just launched. You can see their whole product collection with Google map interface navigation. Keep zooming to go from the curious artworks to the product details. Read more…
I realize this is very geek, but I really like it: in the UK Vodafone has launched a website which combines Google Maps and Twitter to build the picture of where British people are going to spend their summer holidays.
The initiative has been launched to spread the word about the fact that roaming charges across Europe have been eventually abolished by Vodafone.
From Canada, an interesting project that tries to digitally recreate the fascinating ancient Egyptian culture.
The goal of the website is to attract people to an exhibition dedicated to Egyptian mummies currently being help in Quebec City.
And the site for further information.
The popular racquet producer HEAD is online with a digital project to start driving interest around a new racquet that is about to hit the market. The website takes an amusing approach to tennis, with a cartoon and the support of Novak Djokovic’ voice.
A series of short video animations explain visitors the effects of the Speed racquet on the game.
In France, Dior is online with a new website to promote its cosmetics for men. The experience begins with a very nice 3D video that takes the user throughout the entire products range, with the possibility to click and further explore specific cosmetics.
It’s quite new to see such a sophisticated approach to online marketing cosmetics for men. It clearly shows there is a big business behind the category, but also that the target they aim to reach is the affluent 30 to 40 years old man that frequently goes online and expects quality and a touch of luxury from the products as well as from the website that presents them.
The agency is Happy End.
To celebrate its 100th anniversary Converse has launched in Japan a “Thank you” project, to thanks its loyal customers and to involve them in a collaborative project to further promote its famous shoe model.
But let’s go into the details of the campaign, thanks to David’s post on Culture Buzz… Basically Converse asks the users to become their advertising agency, and to carry out a series of actions to promote the brand. The better (and the more) they promote Converse, the more points they earn, points that can later be exchanged with products.
In Japan Lupin is still alive and kicky as in the Seventies. I’ve just discovered this site www.lupin-steal.com that I don’t understand as it’s in Japanese (once again it would be great if Shingo or someone else could explain me/us what the site is about but I still found great, not only because it reminded me of the hours spent watching Japanese cartoons in the Tv when I was young(er).
I clicked all around, enjoying the bits and pieces of the cartoon I used to love and discovering a page with a game…
Sony Ericsson has recently launched a colorful global mini-site to promote its new W910i and W580 models. Everything is conceived around a rather psychedelic experience that mixes music and colors and allows users to create unique and personalized kaleidoscopes.
It’s a nice site, and apparently a lot of people have already created their own kaleidoscope. Too bad it reminds me so much of Audi’s Rhythm of lines website which was based on exactly the same concept: follow the music and draw lines around the screen…
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