If you thought Daft Punk’s gear looked cool, wait till you see these skaters don some funky cardboard helmets. Their only chance of seeing ahead is a visor in the shape of a Sony Ericsson Xperia Neo phone. Don’t try this at home, kids! Read more…
Another partner of the latest James Bond movie is Sony Ericsson which has also launched a website to highlight its connection with the 007 coolness. The website is available only in a few European countries, but the UK is there, so you’ll have no problem discovering the “special agents phones” in English.
The coolest part of the website is the advergame, where users are challenged to solve Directive C902 while experiencing the C902 phone.
In Japan, Sony Ericsson has launched a new phone with changeable colored covers and of course there is a website to support it. Have a look because the anmations on the homepage are very beautiful and inspiring (for designers).
Sony Ericsson has recently launched a colorful global mini-site to promote its new W910i and W580 models. Everything is conceived around a rather psychedelic experience that mixes music and colors and allows users to create unique and personalized kaleidoscopes.
It’s a nice site, and apparently a lot of people have already created their own kaleidoscope. Too bad it reminds me so much of Audi’s Rhythm of lines website which was based on exactly the same concept: follow the music and draw lines around the screen…
Turn off the lights, and get ready to play tennis at night with Sony Ericsson. No, it’s not an advergame, but it’s a cool party concept they’ve launched in Spain last year and they recently replicated in Miami. It’s called “Night Tennis” and it consists of a tennis court transformed into a disco or, the other way around, of a disco transformed in a tennis court. Dark atmosphere, fluo lines, and two tennis players who try to it hit the ball in the dark while DJ Paul Oakenfold plays the music. The balls, court and net along with player’s shirts, skirts and shoes are fully UV reactive, and each game is highlighted by beats and light shows. Sport meets technology meets clubbing, a perfect combination to hit the cool-young target. As you can easily understand from the tone of this post, I love the concept, and I’m happy to see creativity applied to presence marketing. This is definitely something you can call emotional marketing!
Integration. Integration. Integration. This is what interactive marketing is about: it helps you integrating different media channel. And any marketer should learn to take advantage of such opportunity. This SonyEricsson campaign probably doesn’t have the most original concept ever, but does an excellent job not only integrating channels (Internet, mobile and TV), but also putting the user at the center of the stage. Basically, what the German agency b+d new media has created is an interactive crossmedia videoclip contest for the new Sony Ericsson cell phone D750i. At www.d750i.com everybody can create his own 5 second video clip and shortly after the clips will run in German television on VIVA Plus (MTV network). All shown clips are published in galleries on contest site and weekly the best clips get rewarded by exclusive Sony Ericsson D750i cell phones.
Dan passed me this ad currently showing in London. It’s a huge Sony Ericsson Walkman embedded in a bus shelter. You can watch real videos from it. Certainly a good example of how outdoor advertising can evolve.
Sony Ericsson has launched an online global campaign to promote its its first Walkman-branded mobile phone/music player, the W800.
Moblog.co.uk and Sony Ericsson are launching a mobile camera phone competition. It’s called Memorable movie moments and it has already received a lot of funny submissions. To enter re-enact your favourite moment, snap with your cameraphone and send your images (max size: 250Kb) to: pics at memorablemoviemoments.com. Prizes include an all expenses paid trip to London and a Sony Ericsson K750i. [via PicturePhoning]
New Scientist reports Sony Ericsson has filed a patent application to sell phones which automatically change the way they behave, depending on the time, date and place. Barry Fox explains the technology will allow, for example, to display a Christmas wallpaper when the calendar will see Dec 25th is approaching. GPS and Bluetooth technology will complete the range of available personalised services delivering location based content.
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