Digital advertising and marketing: only the best ideas worldwide, since 2003

Challenge the Fastlane with Sony Ericsson Xperia

August 4, 2011 at 1:41 by Tim Comments

If you thought Daft Punk’s gear looked cool, wait till you see these skaters don some funky cardboard helmets. Their only chance of seeing ahead is a visor in the shape of a Sony Ericsson Xperia Neo phone. Don’t try this at home, kids!

The video is part of theĀ Challenge Xperia series. Other unusual product demonstrations: a peeping Tom-style balloon camera, driving a MadMax Buick with its windows welded shut (below) and lastly the screen’s superior brightness letting flowers bloom (a positive Greenhouse effect I guess).

And if you think “Hey, I dig the cardboard style but I am still keen on a real Daft Punk helmet” – then I guess you have to invest a mere 17 months like VolpinProps in Atlanta did.

Agency: McCann Munich
Production: HelliVentures
Music: We Are Modular

Advertise here