Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Tim

The Game has changed forever

on June 4, 2014 by Tim Comments

Every so often, an idea comes along that is a real game changer. That shifts paradigms. That blows your freaking mind. It’s an idea that is certain to become a part of the cultural zeitgeist by blurring the lines between advertising, marketing, technology, and brain washing. This is one such idea. Introducing The World’s First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System. Read more…

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RipCurl SearchGPS

on June 3, 2014 by Tim Comments

The wearables race is heating up with the Rip Curl Search GPS Watch now globally available. Another way to make as brand more interesting by being useful and experiential. The Search GPS Watch lets you track your surf, register your top speed and distance and rack up your wave count in each session. As you would expect, you can sync your data to its app or website. Re-live your surfing adventure with location maps, image sharing and graphic charts. So ‘hang ten’ and afterwards showcase your session to your surfing mates on and offline. Read more…

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Birds Eye Picture House

on May 14, 2014 by Tim Comments

What’s an Instagram picture worth? In this day and age (and if you have enough followers) it can get you special treatment in hotels and clubs. Or it can get you fed. Birds Eye wants to change British people’s perception of Frozen Food and spread the word about their new range. Check into their PopUp restaurants ‘The Picture House” in Manchester, Leeds and London and pay for your dish with a Instagram pic. Read more…

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Coke Fair Play Machine

on May 13, 2014 by Tim Comments

After addressing the India-Pakistan crisis with their Small World machine, Coca Cola has set their aim a bit lower. Placing two vending machines at the San Siro Stadium, the brand gave soccer fans a joyful moment by letting them donate a Coke to the rival fans. Read more…

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Speaking Exchange

on May 8, 2014 by Tim Comments

‘Truly digital’ creative ideas must be impossible to do any other way. Here we got such a case of the internet doing what only the internet can. Young Brazilians want to practice their English. And elderly Americans living in retirement homes just want someone to talk to. The best thing that would help them both? Connecting them for a video chat. Read more…

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How to let your campaign buzz with technology

on May 5, 2014 by Tim Comments

Here’s a question you may have heard before: Can technology be the sole ‘big idea’, the foundation for a whole campaign? And if so, can only technology brands run this sort of ‘tech buzzy’ campaign? The simple answer: Yes and No, respectively. Read more…

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Facebook Studio Winners 2014

on May 1, 2014 by Tim Comments

Facebook is still the biggest accelerator for our creative ideas. Remember one of these campaigns popping up on your timeline? Did one of your friends share it? Which one did you try it out yourself? Catch up on the 15 best campaigns that ran on and with the help of Facebook this past year.

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Make Them Visible

on April 25, 2014 by Tim Comments

This social experiment tested if New Yorkers had become blind to the homeless who are forced to live on the streets. What if those we walk past every day were family members – siblings, spouses, and relatives – all dressed to appear homeless? The ones we claim to care about the most? Would you even notice them? Read more…

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Race your own track

on April 14, 2014 by Tim Comments

If you like racing games, what’s better than racing your own totally unique track? A track only you can create, at the flick of your wrist? Kia Europe introduced their high performance model pro_cee’d GT with a game that lets you create the course. Simply by moving your smartphone, whichever way you want. And then challenge your Facebook mates to race against you through these mad contraptions.

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SXSW goes to London

on April 14, 2014 by Tim Comments

Well, not literally. But spirit and insights from last month’s Uber-conference SXSW in Austin keep on travelling across the globe. Creative Social (which I am a member of as well) recently hosted a stellar line up event in London. They called it ‘Mini Austin‘ and if you couldn’t make it to either, please read on. You’ll dominate the next ‘blue-sky meeting’ with some killer-lines like ‘immersive co-creation’ and ‘long form content play’.

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