The internet of things: it is finally here. Oscar Mayer, an American cold cut, bacon, and hot dog brand, has created something awesome. Its Wake Up And Smell The Bacon app is a simple alarm clock app that starts your morning with the yummy sound of (Oscar Mayer) bacon. But combined with a ‘bacon scent alarm device’ it becomes a ‘multi-sensory alarm experience’ based on bacon. Read more…
Kenneth Cole wants mankind to be more kind. And so they pose a 21 day challenge to be kind to strangers and do good. And then document it with a Google Glass app. Sounds creepy good? I get the intention of promoting chivalry and all that the brand of Kenneth Cole stands for. But documenting your kindness is sort of against its character. Unless a good deed is only truly done once all our friends know about it.
Get the app here.
Follow me on @tbuesing
Swedish pharmacy brand Apotek wanted to advertise their hair shampoo range in a new way. So their subway ad reacted to trains arriving at the Odenplans station in central Stockholm. With every train the billboard model’s hair interacted to stunning effect.
To celebrate Australia’s ANZ Bank sponsorship of the gay and lesbian Mardi Gras, cash dispensing ATMs were turned into GAYTMs. Inspired by gay and lesbian culture the machines were bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur. The ANZ GAYTM screens carry messages such as ‘Hello gorgeous’, ‘Cash out and proud’ and only dispense rainbow coloured receipts. Read more…
Bilyk recently helped create a personalised video campaign for Poland’s Orange Telecom. Around 2,000 people whose contracts were nearly up received a video which discussed their current plan, usage patterns and bills, and then offered them an upgrade based on their personal circumstances. Watch an English translation of the video here: Read more…
Pro Infirmis is a Swiss organisation dedicated to achieving equal status and opportunities for handicapped people. Together with Jung von Matt they conducted an experiment: Rebuild manequins to match the actual bodies of handicapped people and use them in a regular fashion boutique. How will people react? Read more…
istock approached creatives from around the world and collected the strongest trends in colour and design: Pantone’s Color of the Year and Top 10 Hot or Not. Both are published as handy info graphics. Study them and you’ll surely be #winning at your next creative presentation.
Follow me @tbuesing
‘Design it to look like my shit’ is a (not so children’s) guide for all you who are in the process of designing for iOS7. So you better listen to the man and design it like he would. Apparently the real Jony Ive hasn’t seen the fun it it (yet). http://jonyfuckingive.wordpress.com
Follow me @tbuesing
On this site, Pharrell’s catchy new hit ‘Happy’ plays not just in in heavy rotation but 24 hours non-stop. All this happy dancing combined with a slick and thoughtful interface put a smile on my face. And it made me listen to the song, oh, I don’t know 11 times? http://24hoursofhappy.com
Halloween fast approaches. In America, most teenagers would be familiar with the habit of covering other people’s houses in toilet roll. Cheetos have sanitised this custom with a fun online version of digital toilet paper rolling (TP’ing), called ‘Project TP’. So go forth and TP anyone’s house – even famous landmarks – with impressive results.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy