Author Archives: Tim

Birds Eye Picture House

What’s an Instagram picture worth? In this day and age (and if you have enough followers) it can get you special treatment in hotels and clubs. Or it can get you fed. Birds Eye wants to change British people’s perception of Frozen Food and spread the word about their new range. Check into their PopUp restaurants ‘The Picture House” in Manchester, Leeds and London and pay for your dish with a Instagram pic. Read more…

Coke Fair Play Machine

After addressing the India-Pakistan crisis with their Small World machine, Coca Cola has set their aim a bit lower. Placing two vending machines at the San Siro Stadium, the brand gave soccer fans a joyful moment by letting them donate a Coke to the rival fans. Read more…

Speaking Exchange

‘Truly digital’ creative ideas must be impossible to do any other way. Here we got such a case of the internet doing what only the internet can. Young Brazilians want to practice their English. And elderly Americans living in retirement homes just want someone to talk to. The best thing that would help them both? Connecting them for a video chat. Read more…

How to let your campaign buzz with technology

Here’s a question you may have heard before: Can technology be the sole ‘big idea’, the foundation for a whole campaign? And if so, can only technology brands run this sort of ‘tech buzzy’ campaign? The simple answer: Yes and No, respectively. Read more…

Facebook Studio Winners 2014

Facebook is still the biggest accelerator for our creative ideas. Remember one of these campaigns popping up on your timeline? Did one of your friends share it? Which one did you try it out yourself? Catch up on the 15 best campaigns that ran on and with the help of Facebook this past year.

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Make Them Visible

This social experiment tested if New Yorkers had become blind to the homeless who are forced to live on the streets. What if those we walk past every day were family members – siblings, spouses, and relatives – all dressed to appear homeless? The ones we claim to care about the most? Would you even notice them? Read more…

Race your own track

If you like racing games, what’s better than racing your own totally unique track? A track only you can create, at the flick of your wrist? Kia Europe introduced their high performance model pro_cee’d GT with a game that lets you create the course. Simply by moving your smartphone, whichever way you want. And then challenge your Facebook mates to race against you through these mad contraptions.

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SXSW goes to London

Well, not literally. But spirit and insights from last month’s Uber-conference SXSW in Austin keep on travelling across the globe. Creative Social (which I am a member of as well) recently hosted a stellar line up event in London. They called it ‘Mini Austin‘ and if you couldn’t make it to either, please read on. You’ll dominate the next ‘blue-sky meeting’ with some killer-lines like ‘immersive co-creation’ and ‘long form content play’.

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PlayStation shocks Belgium

A fun public activation reached us from Belgium. PlayStation heroes of inFAMOUS: Second Son are full of electrical superpowers. That’s why PlayStation asked ordinary Belgians if they could do the same. Insert two fingers into the an electrical socket. Hold them there for at least 5 seconds while the current rises. Are you strong enough?

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WeightWatchers Incredible You

It’s good to see big brands do something new together, as a team. Getty Images and WeightWatchers have joined up to remind everyone how incredible they are - and subsequently lead a healthier life. Use Getty’s enormous archive of creative photos totally free thanks to WeightWatchers, to create your own film of the ‘Incredible You’. Read more…