Author Archives: Tim

Orange sends personalised videos

Bilyk recently helped create a personalised video campaign for Poland’s Orange Telecom. Around 2,000 people whose contracts were nearly up received a video which discussed their current plan, usage patterns and bills, and then offered them an upgrade based on their personal circumstances. Watch an English translation of the video here: Read more…

Because who’s perfect anyway?

Pro Infirmis is a Swiss organisation dedicated to achieving equal status and opportunities for handicapped people. Together with Jung von Matt they conducted an experiment: Rebuild manequins to match the actual bodies of handicapped people and use them in a regular fashion boutique. How will people react? Read more…

Design and Color Trends 2014

istock approached creatives from around the world and collected the strongest trends in colour and design: Pantone’s Color of the Year and Top 10 Hot or Not. Both are published as handy info graphics. Study them and you’ll surely be  #winning at your next creative presentation.

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Jony Fucking Ive

‘Design it to look like my shit’ is a (not so children’s) guide for all you who are in the process of designing for iOS7. So you better listen to the man and design it like he would. Apparently the real Jony Ive hasn’t seen the fun it it (yet). http://jonyfuckingive.wordpress.com

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Pharrell Williams is 24 Hours Happy

On this site, Pharrell’s catchy new hit ‘Happy’ plays not just in in heavy rotation but 24 hours non-stop. All this happy dancing combined with a slick and thoughtful interface put a smile on my face. And it made me listen to the song, oh, I don’t know 11 times? http://24hoursofhappy.com

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Digital Toilet Roll with Cheetos

Halloween fast approaches. In America, most teenagers would be familiar with the habit of covering other people’s houses in toilet roll. Cheetos have sanitised this custom with a fun online version of digital toilet paper rolling (TP’ing), called ‘Project TP’. So go forth and TP anyone’s house - even famous landmarks - with impressive results.

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Arcade Fire Just a Reflector

Arcade Fire’s ”Wilderness Downtown” was a massive hit in the music as well as interactive world. “Just a Reflektor” is a worthy follow up: using the latest Google Chrome technology it lets you interact with the music video via your mobile phone. Read more…

Heineken Crack the US Open

Heineken found a new way to use Instagram for their sponsorship of the US Open. Using the mobile Instagram app you are invited to join a scavenger hunt. Scan the tennis crowd pictured in more than 250 separate Instagrams. Then hashtag the correct picture and you might find yourself among the spectators at the real US Open Men’s Final. Read more…

Catch a VW Golf GTI on the Bannerbahn

If you have ever waited for the traffic lights to turn green while sitting in a Golf GTI, you know why people drive them. The GTI is about horse power and about speed. And this is exactly what Dutch agency Achtung! translated into a fun, playful campaign for the German car brand: Try to catch a GTI on the “Volkswagen Bannerbahn”. Read more…

Missing Person Pre-Roll

Have you ever hit that ‘Skip Ad’ button on YouTube? Unless you don’t know what YouTube is, you probably have. A lot. After all, the ads are in the way of seeing the video you really came to see. So how about these couple of (un-skippable) seconds were filled with information that could save a person’s life? Read more…