Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Tim

Catch a VW Golf GTI on the Bannerbahn

on September 4, 2013 by Tim Comments

If you have ever waited for the traffic lights to turn green while sitting in a Golf GTI, you know why people drive them. The GTI is about horse power and about speed. And this is exactly what Dutch agency Achtung! translated into a fun, playful campaign for the German car brand: Try to catch a GTI on the “Volkswagen Bannerbahn”. Read more…

File under: , , ,

Missing Person Pre-Roll

on September 2, 2013 by Tim Comments

Have you ever hit that ‘Skip Ad’ button on YouTube? Unless you don’t know what YouTube is, you probably have. A lot. After all, the ads are in the way of seeing the video you really came to see. So how about these couple of (un-skippable) seconds were filled with information that could save a person’s life? Read more…

File under: ,

50 Years of I Have A Dream

on August 28, 2013 by Tim Comments

Fifty years after Civil Rights supporters and Martin Luther King led a ‘March On Washington’  this simple site is a great celebration as well as an urgent appeal: experience the struggle for equality and help put an end to discrimination based on race (actually anywhere). Read more…

File under: , ,

Nike Just Do it – Possibilities

on August 22, 2013 by Tim Comments

Excellent summary of all that is Nike. With a wry commentary spoken by comedy hunk Bradley Cooper and redefining 25 years of ‘Just Do It” – Just watch it.

Read more…

File under: ,

The Sound of Honda is Ayrton Senna

on July 30, 2013 by Tim Comments

In 1989, Ayrton Senna completed a lap of the Japanese F1 circuit in Suzuka, setting a new world record. On board was Honda’s engine telemetry system which recorded information from the car. Now, almost 20 years after his death in Imola, Honda is using that same data, along with some giant speakers and lights to recreate that incredible lap. Read more…

File under: ,

Audi Land of Quattro

on July 29, 2013 by Tim Comments

Fancy directing an ad yourself with one of the sexiest car brands around? And did we mention you’d be controlling numerous camera angles and a squad of Quadcopters ? Then come to Land of Quattro. Read more…

File under: , ,

Adidas jumps with Derrick Rose

on July 24, 2013 by Tim Comments

This is a pretty epic video from adidas Basketball with a great soundtrack. But more than that, why has no one thought of doing this before? Nothing beats the simplicity of the idea. Love it. Read more…

File under: , ,

100 McDonald’s Moments

on July 23, 2013 by Tim Comments

For those who love McDonald’s, there are special moments of feeling rewarded, enticed or otherwise emotionally connected to the brand. Or its places and its food. In the UK, 100 of those ordinary-special moments were recorded. They were then nicely illustrated, animated and presented in this slick, wobbly, fun mosaic of a site. Read more…

File under: ,

Mission Control Centers

on July 22, 2013 by Tim Comments

You might remember Gatorade being the brand to create a social media command centre a few years ago. Given the scale of such an operation, not too many brands or companies were able to adopt this. But now we see a trend to set up temporary ‘Mission Controls’, social media listening (and answering posts) designed to specifically address larger events and individual campaigns. Read more…

File under: , , ,

Digital Trends in 2013

on July 22, 2013 by Tim Comments

In digital agencies we often work in uncharted territory and therefore spend much time thinking about the big question “What’s Next?”. Where and how do we spend our future creative efforts? For the benefit of brands, clients and agencies alike, we better get that one right. Read up on these three reports: Razorfish’s Outlook, Reactive’s Perspectives and VJ-Isobar’s FYI - and make the right calls for the future. Read more…

File under: , ,

Advertise here