Cultural trends never stop evolving. So a brand like Getty Images needs to stay on top of them. After all, most of us need fresh images, illustrations or videos to bring ideas to life. RISE is produced by Getty’s internal team plus members of global creative networks “Creative Social” and “She Says” and displays quick visuals that fuel you with information that matters.
R/GA london is dead proud of the their latest project for Getty Images and so they should be. What I like most is that the idea is about changing brand behaviour (and even the product itself) instead of just creating an extra layer of campaign messaging that tries to convince people the brand has changed with the times. Read more…
Getty Images has launched a very nice application to inspire the creative community. It’s called Moodstream and it’s a tool that allow users to tap into Getty Images? creative palette of images, footage and music, to create a sequence of visuals and audio conveying a specific mood.
I like it, probably because I like looking at photos matched with the right music background, but at the same time I find it quite hard to find a reason to come back to the website.
I’m not a creative person, so my opinion for Getty doesn’t count much, however I rather feel that Moodstream would work perfectly in bars to create audiovisuals projects to set the mood depending on the hour of the day. In case, I will claim the rights on the business idea
Getty Images has launched a world wide project to support One: The Campaign To Make Poverty History. A mini-site named “Change Me – The power of imagery to create change” invites visitors to select an image from Getty’s Creative or Editorial archive and to submit it explaining why such picture has a special meaning to them. As explained on the site, the goal is to find an image that will make an impact on people viewing it, so to speak “an image that might Change Me in some way”. The project is open to everyone. The submitted entries will be reviewed and selected to be posted on the Change Me site and maybe even to become part of a travelling global exhibition and of an upcoming book. Getty Images will donate $10 for each entry, up to their goal of $250.000.
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