Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: brand behaviour

Branding through behaviour

on May 25, 2012 by Bridget Comments

R/GA london is dead proud of the their latest project for Getty Images and so they should be. ¬†What I like most is that the idea is about changing brand behaviour (and even the product itself) instead of just creating an extra layer of campaign messaging that tries to convince people the brand has changed with the times. Read more…

File under: , , ,

Advertise here