Tag archives: adidas

Adidas Y-3 remixer

Adidas is showcasing their exclusive Y-3 Spring/Summer 2013 collection with an audio visual remixer that filmmakers as well as fashionista can enjoy. Record and share a 30-second clip of your work, scored by Tim Hecker. Read more…

Adidas New Chelsea Jersey

It can be hard to get people to pre-order something they haven’t seen yet. Unless you are a football club with a die hard fan base like Chelsea. Then it is basically enough to say: It’s blue, what else matters? Read more…

Adidas Team Messi

Another site that is using facebook connect to put you in the site. Adidas want you to join team Messi and keep the game beautiful. An interactive pledge with personal story-lines, easter eggs, and the ability to control projection mapped 3D screens. Read more…

adidas UK: Don’t Stop Me Now

16 days of intense competitions around Gold, Silver and Bronze medals in London are over. And to send us off into the ‘Time after The Olympics’ adidas UK have produced this fun little video in record time. It features many stars of Team GB miming Queen’s ‘Don’t Stop Me Now’. A nice and warm way to remind us of the joy and humanity of the events. Read more…

The Big Beckham Surprise

Adidas has recently created two similarly cool retail activations in Amsterdam and London, surprising shoppers with guest appearances by popular football players. In both cities, fans were in (positive) shock, making for some entertaining videos. Read more…

adidas unleashes the bull

Derek Rose, star player of the Chicago Bulls and youngest player ever to be crowned MVP gets his second signature shoe, the “adiZero Rose 2″ . And since at adidas they are all in, this is accompanied by an emotive launch ad. See Derek enter the “Plaza de Toros”,  speed past picadors, spin around the matador and slam dunk. And get showered in (what else) roses.

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Facing the marathon

adidas wants to show us what running a marathon really looks like, minute by minute. 15 runners from all levels of fitness and experience agreed to wear head mounted cameras during this year’s Berlin Marathon. These are their faces…

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Adidas Japan: Shootter

Adidas Japan ask you to enter a duel with one of your Twitter followers. Log in, Power up and ‘shootter’ as hard as you can – essentially you are challenging your opponent to try to score a goal against you. Read more…

Adidas School Days Shoot

Awesome digital experience by Adidas in Japan to promote its skin protection products. A website and a video with an amazing photography. Read more…

Ajax plays in the park to launch new jersey

In Holland Adidas has launched the new Ajax jersey for next season by making the team play in Vondelpark, one of Amsterdam’s post popular parks. Definitely much more fun and worth talking about then the usual press conferences we are used to. The agency is TBWA\Busted, TBWA\BEC.